Boom! Xiaohongshu Mall data is online~ There is something this time
2023-10-08
Zhiyi Technology
Everyone knows that Xiaohongshu is being favored by more and more clothing merchants.Content Grass MallThe model is not only naturally conducive to conversion, but also has a high stickiness of fans.
It can be said that from first-line brands to small self-employed, the clothing business is gradually inseparable from Xiaohongshu, whether it is regarded as a social platform or an e-commerce channel. For example, we will often encounter the following scenarios:
1. In the information collection stage before the development of new products, planners need to pay attention to XiaohongshuHot style trendswhether it will affect sales across channels;
2. Designers are daily in XiaohongshuFind a picture selection, to explore the recent trend of styles with high popularity;
3. When a new style is launched, in addition to the sales of your own store on Xiaohongshu, you should also pay close attentioncompetitorXiaohongshu store operation dynamics, including finding cooperation information of the other party;
4. When launching product promotion, finding experts to cooperate with you on Xiaohongshu to plant grass and bring goods needs to be carried out according to specific category range, style, conversion rate and other dataEfficient categorical queries；
Recently, Zhiyi Technology's subsidiary"Zhi Xiaohong" launched the mall data function, filling up the clothing practitioner pairXiaohongshu e-commerce ecologydata requirements,Added Xiaohongshu product library and store libraryThe two major sections assist users to screen out styles and talents that meet their needs in multiple dimensions, and easily obtain new channels for finding money and finding people~
Click "Zhi Xiaohong"Top navigation barin the product library and store library, you can enter the page to screen the relevant conditions of Xiaohongshu products and stores.
Through the integration of clothing information on Xiaohongshu,The mall data function of "Zhi Xiaohong".It will support users to conduct all-round and multi-dimensional dialysis of Xiaohongshu's clothing products, stores, brands and influencers, further making its related trends clear and transparent, so that users can complete more professional comprehensive evaluation of Xiaohongshu's operation, grass planting, and delivery more quickly and conveniently.
Based on what has already been includedOver 10 millionXiaohongshu mall goods,"Knowing Xiaohong"."Product Library"Support for more granular onesSecondary category screeningand salesTime filtering。
For example, if you want to find "the best selling women's jackets in Xiaohongshu Mall in the past 7 days", you can first go through the 3 of "women's jackets" and "last 7 days".Filter lockingFor women's outerwear recently sold in Xiaohongshu Mall, the result will be divided into "current sales" or "current sales"sort, you can easily and conveniently get the answers you need.
combineLittle Red BookThe number of stores is integrated, there are other ways to use the product library of "Zhi Xiaohong" -Dig out the people behind the goods through the goods。
Zhi Xiaohong's product library supports it at the same timesiftInfluencer information associated with the product, covering the number of fans, the number of interactions with goods, etc., and even whether the associated influencer of the product can be contacted to let usersThrough similar products, you can find a more matching cooperative grass planting talent goal with one click, to achieve "the stone of other mountains can attack jade".
Newly launched"Store Library"IncludedOver 1W Xiaohongshu high-quality clothing store, which means that "Zhi Xiaohong" can passThe merchandise sales structure of the store is used to divide the main industry of the store and meet the needs of usersAccurate needs to find stores and money。
As shown in the figure above, it is set on the "Store Library" homepageMain industry, store information and delivery informationThe three major conditions are screened, including the reputation of the store, the new rhythm of the product, the average price of the product, the number of grass planters, the number of notes, etcStore operation details, so that users can match one by one until they accurately find the store that best meets their needs.
Select any store to enter the details page, and the "Data Overview" section provides the store's recent sales trend on Xiaohongshu, such as the store's best-selling products, best-selling categories and price bands, as well as basic data such as sales trend charts.
In addition, we can also use the dynamics of a certain store andBringing notes and cooperating hosts to discover "treasures",As in the middle of nowhereA high-quality reference for finding money and people。
For example, after filtering the conditions such as "Statistical Time" and "Note Information" in the "Notes with Goods" section of the store details page, it is easy to find the influencers and notes with the best cooperation effect in the store, and thenDig out the styles and co-creators with better conversion effects of other people's homes。
Synthesized as mentioned many times above"The stones of other mountains can attack jade" method, we can completely open on "Zhi Xiaohong".A new way of thinking about finding money and talents。
The first is the monitoring and search of a competitor's Xiaohongshu store. As the saying goes, "the person who knows you best in the world is the opponent", so with the help of the competitor's Xiaohongshu operation dynamics, we can take a shortcut -With the successful experience that they have verified firstto make a reference for yourself, such as easy-to-sell category styles and good-selling influencers.
And then throughSimilar talentsExpand the scope of cooperation so that you are no longer limited to a single option.
It is worth noting that in the association of goods and cooperation, the similar influencers here refer to the group of people who have successfully converted in the Xiaohongshu Mall, and their fan preferences are the conclusions drawn from the real consumption conversion, which is more valuable in a sense than simply looking at general interaction and sales data indicators.
In addition, "Zhi Xiaohong" providesMonitoring featuresIt can also help users observe more dimensions of delivery data in the early stage, avoid accidents and risks, and furtherEnsure the security of cooperation and the stability of income。
The above is all the update functions of this "Zhi Xiaohong",If the little buddy wants toLearn more"Zhi Xiaohong"function and apply for a trial, you can click "Book a demo" and we will contact you as soon as possible~
