The first on the whole network! The first day of the double 11 list of the apparel industry is released!
2023-10-26
Zhiyi Technology
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On October 24th, the annual "Tmall Double 11" officially opened!
Zhiyi Technology sorted out Tmall on October 24 for everyoneWomen's clothing, men's clothing, children's clothing, underwear/loungewear, sportswear, women's shoes, sports shoesThe first day of pre-sale TOP10 stores in the seven major industries, let's take a look~
*Note: The ranking is based on the "Zhiyi Index", which is weighted according to the number of reservations and collections of 10.24 Tmall stores.
【Women's Clothing】
1.「The official flagship store of UNIQLO", "Dushu Flagship Store" and "Evely Official Flagship Store" won the TOP3 on the first day of the 23-year Double 11 Tmall women's clothing store, of which TOP1「The official flagship store of UNIQLOWith a Zhiyi index of 1.68W, it is far ahead of other stores, and it is also the only store in Tmall women's clothing that has exceeded 10,000.
2. Year-on-year first-day ranking performance in 22 years,The "Dushu Flagship Store" has jumped from 10 places last year to 2nd this year, which can be called an explosive start; In addition, the repetition rate of stores on the first day of 22 and the first day of 23 years is only 60%, indicating that the competition among Tmall women's clothing head stores has intensified.
3. It is worth noting that the TOP10 Tmall women's clothing stores in Sancai, Semir, ONLY,MO&Co.、TeenieWeenie and veromoda are both Zhiyi customers.
1.After winning the TOP1 store of Tmall women's clothing, the "Uniqlo official flagship store" has secured the TOP1 of Tmall men's clothing stores with a clothing index of 2.6W, and even surpassed the value of women's clothing. illustrateIn the field of men's wear, UNIQLO's brand appeal and influence on the first day have a monopoly advantage。
2. Judging from the average value of the clothing index of the top 10 stores,This timeOn the first day of Double 11, the Tmall men's clothing store led the women's clothing store with 8154 and 7346mainDue to TOP1The absolute value of the "UNIQLO official flagship store" is high, and the headThe overall pre-sale of men's clothing is good, overallThe pull is obvious.
3. On the first day of 22 years, Tmall men's clothing stores have a 70% overlap rate, and"Semir Official Flagship Store" is ranked No. 2;"The official flagship store of Duck DuckAnd by virtue ofA unisex short vest puffer jacket sold well for 2W, jumping to No. 4。
4.TOP10 Tmall men's clothing storesSemir, Duck Duck, JackJones, GAP, Peacebird Menswear, and GXG are all customers of Zhiyi.
1. "Balabala Official Flagship" won the TOP1 on the first day of Double 11 of Tmall children's clothing stores without any suspense. It is worth noting that the index of "anta children's wear flagship store" also reached 2.5W。
2. Interestingly,"Balabala Official Flagship",「antaANTA children's flagship store」"Davebella flagship store" with「pawinpaw」The ranking is completely consistent with the ranking on the first day of Double 11 in 22, and the overlap between the stores on the two lists has also reached 60%.
3.Balabala, who dominates the TOP1 list all year round,Davebella flagship store,Peacebird children's clothing, MQDAll of them are Zhiyi customers.
1.This timeThe clothing index of the TOP1-TOP4 of Tmall underwear and home wear stores has exceeded 10,000moreover"ubras official flagship store" reached 4.69W,It is a big advantage over other stores。
2This timeThe TOP1-TOP4 of Tmall underwear and home wear stores (ubras, bananai, VICTORIA'S SECRET and Manifin), as well as Youke Tree and Urban Beauty, they are allZhiyi customers.
1. In the performance of the sportswear industry on the first day of Double 11, 50% of the stores achieved a good result of exceeding 10,000 in the clothing index.
2. "FILA Official Flagship Store" ranked first with a Zhiyi Index of up to 6W, followed by "Li-Ning Official Online Store" and "Anta Official Online Store", with Zhiyi Index of 4.6W and 3.9W respectively.
1. In the women's footwear industry, the "skechers official flagship store" relies on 1W'sZhiyi Index won the first place，"Belle Official Flagship Store" with"UGG's official flagship store2nd and 3rd respectively.
2. It is worth noting that"UGG's official flagship store", "Drmartens Official Flagship Store" andThe number of pre-sale items in the "CROCS Official Flagship Store" is below 100, which shows that their single product pre-sale is extremely hot.
1. In the sports shoes industry,The first-day clothing index of the TOP1-TOP4 stores is above 10W，"AntaThe official online store's intellectual clothing index reached an ultra-high value of 20W, which was also the highest value in this inventory, followed by "FILA official flagship store", "NIKE official flagship store" and "Li Ning official online store".
2. The lowest index of the 10 stores on the list has also reached 1.6W, which is enough to reflect that sports shoes are the best in all industries in this inventory, indicating that the sports shoes market is huge and consumer demand is extremely strong。
The above is all the content of the pre-sale ranking on the first day of this Double 11,Make an appointment for the "Zhiyi Technology" video account，November 17thThere is also the garment industry data of this double 11 promotionReview live streamWaiting for you! Don't miss out on the dry goods!
Pay attention to the WeChat public account of "Zhiyi Technology", and we will release it one after anotherWomen's clothing, men's clothing, children's clothing and other industries of popular single product lists, stay tuned~
