2023 Tmall Double 11 pre-sale list released!
2023-11-02
Zhiyi Technology
2023 clothing e-commerce data, Tmall/Taobao e-commerce Double 11 data, see Zhiyi; 2023 Double 11 data;
At 8 p.m. on October 31, Tmall opened the pre-sale balance, which also means that the pre-sale cycle of this year's Double 11 is over and has entered the inventory stage.
Today, Zhiyi Technology sorted out and released"2023 Tmall Double 11 Pre-sale List"RightOctober 24-31During the period, stores in 7 major industries participating in the Tmall 11.11 pre-sale event were ranked:
【Women's Clothing】
1."BosidengThe official flagship store", "UNIQLO flagship store" and "Evely official flagship store" have become the TOP3 Tmall women's clothing stores for this pre-sale。
2. Year-on-year22 years of double 11 pre-sale rankings(Click on the blue word to jump)，"BosidengThe official flagship storeRanked No. 1 for a second time, the "Evely Official Flagship Store" also sat firmly in the third place again, and the "Zhizhi Apparel Flagship Store" and "JNBY Official Flagship Store" jumped significantly。
3. It is worth noting that among the 10 stores on the list, in addition to "Bosideng", which has always been mainly engaged in down jackets with a price of 1,000 yuan,MO&Co., Zhizhi, Langzi and Jiangnan Cloth all belong to the category of mid-to-high-end women's clothing.It shows that consumers tend to favor medium and high customer unit prices when choosing Tmall women's clothing。
4. Among the top 10 Tmall women's clothing stores, Bosideng,MO&Co.、UR、TeenieWeenie, Zhizhi, Sancai, Langzi, and Jiangnan Buyi are all cooperative customers of Zhiyi, accounting for as much as 80%.
1."Uniqlo's official flagship store" won the TOP1 of Tmall men's clothing stores again after the first day.Through the background of Zhiyitai, it was observed that its top 3 best-selling items are all warm jackets such as down/cotton clothes, which is consistent with the general direction of the "Bosideng Official Flagship Store", which ranks second and focuses on down jackets, explainingMen's clothing, which focuses on warmth, has a competitive advantage on Double 11。
2. "RALPH LAUREN OFFICIAL FLAGSHIP STORE" is on the Tmall men's clothing store TOP10 list for the first time as a luxury product, or becauseThe pursuit of quality, low-key and relaxed "old money style" continues to be popular in China, so that it represents the brand -RALPH LAUREN SHINES IN THIS DOUBLE 11.
3. Compared with the 22-year Tmall men's wear pre-sale list, there is a 70% store overlap rate, and"Bosideng Official Flagship Store"All in the top 2。
4.TOP10 Tmall men's clothing storesBosideng, Peacebird Menswear, JackJones,GXG, Semir, Youngor, Heilan HouseAll of them are Zhiyi customers.
1. In addition to the "Balabala Official Flagship", which has continued to rank first in Tmall children's clothing, the "Nanny Goose Flagship Store" has risen from 10 last year to this year's TOP10, which is worth paying attention to。
2. Among the stores on the list,"Minipeace Flagship Store","ANTA Children's Wear Flagship Store", "TeenieWeenieKids flagship store", "FILA Children's Wear Flagship Store" and "minibala Official Flagship Store" are all part of the main brand children's clothing line, descriptionMature clothing brands are attentive to the children's clothing business, which has the effect of getting twice the result with half the effort。
3.Balabala, who dominates the TOP1 list all year round,Davebella flagship store,Peacebird children's clothing, teenieweeniekidsFor the customers of Zhiyi.
1. "Bananain Banana Flagship Store", "ubras Official Flagship Store" and "Bananain Official Flagship Store" and "Bananain Banana Flagship Store" and "Bananain Official TTHE OFFICIAL FLAGSHIP STORE OF VICTORIA'S SECRET"Manifin Official Flagship Store" was once again shortlisted in the top 4 after the first day, among them"Bananain Banana Flagship Store" with"ubras official flagship store" between the two sides，It is a big advantage over other stores。
2. Year-on-year22 Double 11 pre-sale rankings(Click on the blue word to jump.)）, "Hongdou Red Bean Flagship Store" and "Moxun Flagship Store" have jumped significantly in the rankings."Bananain Banana Flagship Store" and "ubras Official Flagship Store" have a solid pattern of coexistence in the underwear and home wear industry.
3This timeThe top 5 Tmall underwear and loungewear stores are Bananai, Ubras, VICTORIA'S SECRET, Manifin, and Youkeshu, and Neiwai and AimuZhiyi customers, accounting for as much as 70%.
1. The top three in the sportswear industry are:"FILA Official Flagship Store", "NIKE Official Flagship Store".and "DESCENTE official flagship store」。
2. Overall, the competitive advantages of traditional domestic sportswear brands such as "Anta Official Online Store" and "Li Ning Official Online Store" have declined"The official flagship store of DESCENTEand "lululemon official flagship store" and other vertical sports (skiing, yoga) sports brands are on the rise.
1."Belle Official Flagship Store","UGG's official flagship store" and "Stacato flagship store" are the top 3 stores in the Tmall women's shoes industry.
2. Judging from the overall value of this pre-sale, the sales data of the Tmall women's shoes industry is relatively average, and there are no head stores with absolute leading advantages like other industries.
1. The overall performance of the stores on the list in the sports shoes industry is still leadingrootAll other industries counted, the average value is high, and the absolute value of the head is higher.
2. "NIKE Official Flagship Store", "FILA Official Flagship Store" and "ANTA Official Online Store" are the top 3Pre-sale on the first daycompared with(Click on the blue word to jump.)）The stores remain the same, but the 1st and 3rd places have changed slightly。
Zhiyi Technology, insight into 2023 clothing e-commerce data, 2023 Tmall Double 11; 2023 Taobao Double 11; Tmall/Taobao e-commerce Double 11 data, look at Zhiyi; 2023 Double 11 data;
