How to find the best-selling items on Double 11? Super easy guide to serve!
2023-11-07
Zhiyi Technology
Clothing e-commerce data double 11 e-commerce data e-commerce explosion, use Zhiyi!
The Double 11 pre-sale event officially ended on the 31st, and everyone must have more or less understanding of the rankings of various stores/brands in this big promotion, such as the release of Zhiyi"2023 Tmall Double 11 Pre-sale List"(Click on the blue text to read the original article)RightTmall's 7 major clothing industries make store rankings。
So, in addition to these top store rankings, if you want to seeBid for a competitor or a category of market best-selling itemsWhat to do? If you want to see itThe new strategy and hot sales of the double 11 of niche competition storesWhat to do?
Next, we will spend 3 minutes to teach you step by stepFind it in one second with [Zhiyi].allDouble 11 hot-selling product
Click the [Hot Sales] section of Zhiyi's [Product Library].
Select [Industry] and [Category]
Such as women's clothing, or women's down jackets
It can be a certain cycle of Double 11
Such as the final payment date 10.31 or the pre-sale period 10.24-31
Sort by [Most Sold in the Period].
Get"The target hot-selling products of each cycle of Double 11”
Find "Women's Clothing Hot Selling Categories on Double 11 Final Payment Day"
Go to the Hot Selling section of the Product Library
Select "Women's Clothing" and "October 31"
"Most sold in this period"
According to the display of the hot-selling product card after refreshing the page, it is preliminarily estimated that the most categories are autumn clothing such as pants, T-shirts, bottoms, and wool knitting.
Click the [Export] button on the right
Get a more accurate value of the category percentage
For example, the top 1 category of women's clothing is T-shirts, accounting for 10%;TOP2 skirts accounted for 5.8% and so on. If you need to replenish the stock on Double 11, you can reserve it according to these hot-selling categories.
Search for the name of the target competitor
Click Monitor and【Store Analysis】
Select [Category Analysis]/[Price Analysis], etc
Get "Double 11 Hot Sales of Target Competing Stores"
Including hot categories/price/color distribution, etc
This is shown in the figure below⬇️
If you wantGet specific best-selling items from competing stores
Click [Hot Sales] under [Store Products] on the left
chooseSelect [Industry] [Time]
Got the "Highest Sales Single Product of Women's Clothing on Double 11 in the Target Competitive Store"
combine【Shelf time】Filtering
It can be speculated to determine the best-selling products
It is a product prepared for the big promotion by store management
or later replenishment items
Assist in understanding the strategy of competing stores
Pay attention to the clothing that was on the shelves before Double 11 and the pre-sale sales soared
Quickly discover the dark horse good models worth paying attention to in the competition store
Help with benchmark replenishment
Learn about "UNIQLO's Double 11 Product Operation Strategy and the Highest Sales Women's Clothing"
Go to the store page and [Monitor]
Click [Store Analysis] on the left
Select Category Analysis/Price Analysis, and so on
and its corresponding [industry] [time]
Learn about Uniqlo based on the trend chart obtainedThe top sales of women's clothing in the past 15 days are T-shirts, accounting for 19.76% of the sales of the entire store, and the top 2 is sweaters/fleece sweaters; Prices are distributed in:Mainly low and medium, the price of 67-84 yuan accounted for 28.51% of the entire store, followed by 84-100 yuan.
Based on this, we can infer the category and price preferences of Uniqlo consumers.If your target consumers are similar to them,It can be replenished according to the other party's hot-selling categoriesSet the size of the discount.
Click [Hot Sales] on the left navigation bar
Got "UNIQLO's Highest Selling Women's Item"
Click on Zhiyi [Monitoring Center.]】
Select [Competitive Store Hot Sales]
One-stop mining of all the best-selling products of the monitoring competition
Quickly discover multipleThe competition store is a hit
Or something to keep an eye onDark horse good style
"Double 11 to find a hot sales strategy"
What else do you want to see?
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Clothing e-commerce data double 11 e-commerce data e-commerce explosion, use Zhiyi!
