In the past 2023, the [Trend Report] section of Zhiyi Technology is dedicated to researching the fashion trends of the fashion/apparel industry.A total of 500 professional reports were published during the year。
The content of the report covers colors, fabrics, silhouettes, categories, styles, planning themes, etc., excavates domestic and foreign fashion trends from a design perspective, and summarizes popular trends in combination with the sales data of various platforms, quarters, and promotions, aiming to assist enterprises in clothing development and operation decision-making from a more comprehensive and multi-dimensional perspective.
Based on this, it is a review of the [Trend Report] section of Zhiyi Technology
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There are a total of 13 articles in 8 categories
The most representative report
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#1
Color trends
Color Trends
The content of this series mainly explores the popular color trends of each year/season, and analyzes and summarizes the key colors, accent colors and color matching recommendations based on the latest releases of the big brand runways, as a reference for the color matching of the new season design.
Representative Report: Spring/Summer 2025 Womenswear Key Color Trends, Spring/Summer 2025 Key Color Trends: Neutral Colors
#2
Theme planning
Theme Planning
The content of this series includes theme planning and business planning, summarizing the color matching and application based on theme inspiration and lifestyle & scenes, and refining the corresponding key trends and key SKU recommendations such as shows, fabrics, styles, and categories around market data such as related brands, self-media popularity, and consumer analysis.
Representative Report: "2025 Spring/Summer Mature Style Women's Clothing Product Planning: Rosewood Travel" "2025 Spring/Summer Mature Style Women's Clothing Theme Planning: Rose-Inspired Travel"
#3
Style matching trends
Style matching trend
The series mainly summarizes the hot fashion trends, refines more subdivided style and wear combinations according to lifestyle & dressing scenes, and has made an inventory of the popular dopamine, Maillard, Madeleine, MIU and other trends.
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Representative Report: "Gray's Guide to Dressing"
The word "Grey" is derived from the Chinese homonym of "All Grey", and Gray is usually a gray-based outfit dominated by a peaceful, stable, restrained, and calm dressing atmosphere.
This report once again subdivides the Gray series into 11 styles such as relaxation, restraint, and frigidity, as well as key product recommendations, which can be used as a reference for the main picture or supporting design of the business.
#4
Sports Zone
Sports Zone
At a time when sports style has set off a global fashion aesthetic revolution, this series of reports focuses on sports style, aiming to explore more trendy sports styles in the future and bring more creative design ideas.
Representative Reports: "Fall/Winter 2024/25 Men's Sports Fashion Items - Sportswear", "Fall/Winter 2024/25 Sports Trend Theme Prediction: The Future is Fantastic"
#5
Business Zone
Business Zone
The content of this series will disassemble the key trends in each thematic segment, including the corresponding silhouettes, details, and recommended items, which can be used as a reference to enrich the development of product lines.
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Representative Report: Fall/Winter 2024/25 "Business Movement" Thematic Trends
The report breaks down business sports menswear into golf, equestrian, tennis, running and other scenarios, and exemplifies the corresponding clothing silhouette and detail trends.
#6
Cross-border zone
Cross border zone
The content of this series mainly takes stock of overseas clothing trends, including sales data and market trend mining of e-commerce sites such as SHEIN, Amazon and TEMU.
Representative report: "SHEIN Black Friday Explosive Style" "Cross-border E-commerce/Single Product Explosive Trend: Fur"
#7
Social media trend insights
Network trend insights
This series of reports focuses on popular social media platforms such as Douyin and Xiaohongshu to analyze the rising trend of consumers and topics, so as to tap the potential style track and assist apparel companies to gain insight and explore the latest hot spots in the industry.
Representative report: "Xiaohongshu Sports and Outdoor Apparel Industry Consumer Insights" and "2023 Douyin Women's Apparel Style Trends"
#8
Consumer insights
Consumer Insight
Compared with other series of content, this series has a more comprehensive perspective and depth, and chooses to analyze the current situation of the industry and the changes in consumer demand from a higher dimension, so as to explore the intrinsic motivation and influencing factors of consumer groups, which can be used as an important tool for enterprises to understand the industry and market.
Representative Report: "2023 Autumn and Winter Women's Apparel White Paper"
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