The top 10 accounts for 7! Tmall women's clothing was slaughtered by "it"

At 8 p.m. on May 20, Tmall 618 officially kicked off with a "good start in the middle of the year".

Zhiyi Technology released it the next day"2024 Tmall "Mid-Year Start" First Day Clothing Store Ranking(Click on the blue word to jump to read), sorted out the store sales data of women's clothing, men's clothing, children's clothing, underwear/home wear and other clothing industries on May 20。

Next, we'll start with:Women's clothing/men's clothing/children's clothing/underwear, home wear, etcStart with the explosive models in each clothing industry, and count specific items according to sales data, let's take a look at them todayLadies

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【Category】

Sun-protective clothing is an absolute key category this yearCompared with the trend of thousands of gains and potential stocks at 618 in 2023, this year presents a white-hot competition situation of "killing crazy", and the TOP10 list of women's clothing in the entire Tmall 618 "mid-year good start" is almost slaughtered by "fashionable sunscreen clothing".A single category accounts for up to 70%；

【Price Range】

1. 7 on the listThe prices of fashionable sunscreen clothing are concentrated in the range of 129-199 yuanInside;

2. It is worth noting that there are three models that are priced at 149.9 yuan, and the two with the best sales performance are 159 yuan.The highest price is 199 yuan for the same model of Yang Mi under Jiaoxia, and the lowest is 129 yuan for Uniqlo;

3. Except for the "LRKS Lie'er Premium Ready-to-Wear" dress that ranks 5th, the price is 599 yuan, and the rest of this list is on this listThe popular models are all below 200 yuan；

【Brand】

1. The 7 fashionable sunscreen clothing on the list mainly come from:Bananai, Bananashita, SINSIN, Ono Zygote and UniqloThese 5 brands;

2. Thanks to the outbreak of the fashion sunscreen clothing category, Jiaoxia and Banana successfully made the listTmall's "mid-year start" TOP10 list of women's clothing stores on the first day(Click on the blue word to jump to read)at No. 6 and No. 9;

3.[Li Jiaqi Live Room] and [Shiitake 618] have excellent results, occupying the top 4 seats of women's clothing, among which [Li Jiaqi's live broadcast room] helped the sunscreen clothing of "Bananai" and "Bananaxia" to win the first and second places; [Shiitake 618] will bring the cardigan and jeans of the "Modern Years Flagship Store" to the 3rd and 4th place;

[Product Title]

1. Do word frequency analysis according to the product titles of these 10 popular models, and notice"Sunscreen","Slim", "Ice Silk", "Coat"and other words that are highly related to sunscreen clothing have the highest mention rate;

2. Frequent appearance of "Yang Mi / Qi Wei." /Guan Xiaotong /Liu Lian has the same paragraph", plus Li Jiaqi, Sydney and Lie'er LRKS represented by the two live broadcast rooms,The appearance rate of celebrities in the titles of the top 10 popular products has reached 100%。

aboveIs"2024 Tmall "Mid-Year Start" Top 10 Women's Clothing Hit on the First DayallContent, attention【Zhiyi Technology] public account，We'll be releasing it soonerMen's wear, children's wear and other industries of the popular single product listDon't miss it!