The title of the product that sells men's clothing, and the traffic password is... 618 TOP10 explosive models

Last week, Zhiyi Technology closely followed the rhythm of Tmall 618 activities and released it"2024 Tmall "Mid-Year Start" First Day Clothing Store Rankingand"2024 Tmall "Mid-Year Start" Top 10 Women's Clothing Hit on the First Day(Click on the blue word to read), from the perspective of stores and popular items, the first day of the battle was counted.

Today we're going to move onMenOn May 20th, the hot list:

【Category】

1.The T-shirt still won 6 seats in this men's clothing list, and the top 3;

2. This year's popular sunscreen clothing category won the 5th place on the men's clothing TOP10 hot list, compared with the high proportion of 70% of the women's clothing track.Men's sunscreen clothing still has great growth potential to be stimulated；

3. In addition to T-shirts,Casual pants are also a key category on the men's clothing list, which finished 4th and 7th, respectively. Another Uniqlo "quick-drying stretch light jacket/business jacket" won the 8th place;

【Price Range】

1. The top 10 popular models of men's clothingThe price band is abundant, 50-100 yuan accounted for 30%, 150-200 yuan accounted for 20%, 300-500 yuan accounted for 30%, 500 yuan accounted for 20%;

2. The No. 1 "Gap Men's and Women's New Summer Cotton Skin-friendly T-shirt" is priced at 75 yuan, which is also the lowest price item among the 10 popular men's clothing;

3. The two popular items on the list with a price of 500 are both from "hazzys"；

【Brand】

1. There are three trending stores in the first day list of men's clothing,"Uniqlo" accounted for 4 in the top 10, "Gap" and "hazzys" each accounted for 2;

2. "Calvin Klein", as a light luxury brand, also ranked 10th on the list with its unisex models;

3. It is worth noting that the "Gap" rankingThe 1st and 9th popular T-shirtsare all related to the head live broadcast room, description[Li Jiaqi Live Room] and [Shiitake 618] still have the ability to bring goods in the men's clothing industry should not be underestimated.

[Product Title]

1. Do word frequency analysis according to the product titles of these 10 popular models, and notice"Summer","Short sleeves"targetThe mention rate is higher, followed by "pure cotton", "new style", and "men's and women's clothing";

2. Except for the two "Hazzys" and Uniqlo's "Quick-drying Stretch Light Jacket/Business Jacket", the rest are on the listThe titles of the 7 popular men's clothing products all emphasize "the same style for men and women."", or with a couple's outfit, women's spending powerStrongIt has a big relationship.

aboveIs"2024 Tmall "Mid-Year Start" Top 10 Men's Clothing Hit on the First DayallContent, attention【Zhiyi Technology] public account，We'll be releasing it soonerMore 618 listsDon't miss out!