The first on the whole network! The first day of the second wave of Tmall 618 in the clothing industry is released!
2024-06-03
Zhiyi Technology
On the evening of May 3120:00，天猫618第二波Big saleOfficially on sale！of this eventWhat was the first day of fighting?How is it different compared to the first wave?
Zhiyi Technology released today"2024 Tmall 618 Second Wave First Day Clothing Store List", statistical analysis for the period of May 31Women's clothing, men's clothing, children's clothing, underwear/loungewear, sportswearand other 5 major industry sales data to analyze the head dynamics of the apparel industry.
*Note: The ranking is based on the "Zhiyi Index", which is weighted by taking stock of all sales performance (including customer unit value, sales volume, sales, collections, etc.) of Tmall stores in the industry at 5.31. For more 618 data, please pay attention to:
1.The top 3 women's clothing stores are:"UR Official Flagship Store","UNIQLO Official Flagship Store"and"COS Official Flagship Store";
2.The "UR Official Flagship Store" is the store with the highest "Zhiyi Index" among the five major industries in this inventory； And the "Zhiyi Index" of the TOP4 of the women's clothing store list is also the top 4 among the 50 stores in the 5 major industries;
3. Compared with the store ranking on the first day of the first wave,"UR Official Flagship Store" rose from 2nd to 1st,"COS Official Flagship Store" rose from 10th to 3rd; Combined with the "Zhiyi Index", noted"UR Official Flagship Store"The index rose by 2.34% month-on-month,"COS Official Flagship Store" rose by 66.56%, indicating that they are operating more vigorously in the second wave;
4. Comparing the list of TOP10 stores on the first day of the first wave and the second wave, the overlap between the two lists is 60%;
5. The 4 new ones on the first day of the second wave are "edition official flagship store", "Sancai official flagship store", "ZARA official flagship store" and "Evely official flagship", they are not only in the top 30 of the first wave of the first wave, but also Sancai, ZARA, and edition also won the 6th-8th place in the 5.20-5.28 cycle (the first wave of women's clothing list), indicating the rankingThe top 30 women's clothing stores can be regarded as the top 10 seeded players。
1. FollowingOn the first day of the first wave,"UNIQLO Official Flagship Store" with"Heilan Home Official Flagship Store" once again sat firmly in the first day of the second wave of Tmall men's wear;
2."RALPH LAUREN OFFICIAL FLAGSHIP STORE" ROSE FROM 7TH TO 3RD ON THE FIRST DAY OF THE FIRST WAVE, AND THE ZHIYI INDEX ALSO INCREASED BY 43.37% MONTH-ON-MONTH;
3. It is worth noting that"UR Official Flagship Store" entered the TOP10 men's clothing store list for the first timeIn the first wave of the first-day store rankings, UR ranked 15th in men's clothing at that time;
4. 70% of the men's clothing store list are Zhiyi customers, including Heilan House, Peacebird men's clothing、GXG、Semir, UR, etc.
1. In addition to the TOP1 "Balabala Official Flagship", the "Uniqlo Official Flagship Store" rose from 9th to 2nd on the first day of the first wave, and the "Burberry Official Flagship Store" rose from 10th to 6th; "FILA Children's Wear Flagship Store" and "minipeace Flagship Store" also rose one place each;
2. Combined with the "Zhiyi Index", onlyThe "UNIQLO Official Flagship Store" is on the rise, an increase of 47.35%.
1. Following the first day of the first wave and the first wave of the overall list,"Ubras Lingerie Flagship Store" withOn the first day of the second wave, the "Bananain Flagship Store" still maintained the advantage of the first and second places, and the third place became the "Manifin Official Flagship Store";
2."Eavis Official Flagship Store"It is a new store on the TOP10 list of underwear and home wear stores;
3. In the second wave of the first day list of the five major clothing industries, the "UNIQLO Official Flagship Store" won the 4th place in the underwear and home wear list, the 2nd place in the children's wear and women's clothing list, and the 1st place in the men's clothing list.
4. Bananai, Aimer, Youkeshu, Manifin, Victoria's Secret, etc. on the list are all customers of Zhiyi.
1. "FILA Official Flagship Store" continued to maintain its leading absolute advantage in the sportswear industry on the first day of the second wave, ranking first in the sportswear industry with the 6000 Zhiyi Index;
2. The list of TOP1-TOP4 stores is the same as that on the first day of the first wave.「Xtep officerFang flagship store" became this sportswearA new entrant to the top 10 storesPlayer.
That's it"2024 Tmall 618 Second Wave First Day Clothing Store List"All of the content, follow【Zhiyi Technology] publicnumberWe will have more 618 inventory content broadcasts!
In addition, there are 618 lists of beauty and skin care/body/essential oils, makeup/perfume/beauty tools, outdoor/mountaineering/camping/travel supplies, snacks/nuts/specialties, milk powder/supplementary food/nutrition/snacks, kitchen appliances and other industries, which can be followed【Alchemy Furnace E-commerce Information】WeChat public account.
