Exclusive to the whole network! 2024 Tmall Double 11 first wave of the first day of clothing store rankings!
2024-10-28
Zhiyi operation team
At 8 p.m. on October 21, after a week of pre-sale, the 2024 Tmall Double 11 finally entered the final payment stage, as well as the first waveSpot period, double heatIt instantly ignited the shopping frenzy of this year's Double 11.
Tmall's official battle report shows that the first wave of official sales,Brand products ushered in an outbreak at the beginning, with 174 brands trading more than 100 million yuan, more than 12,000 brands with a transaction growth rate of more than 100%, and nearly 6,000 brands with a growth rate of more than 500%.
Regarding the performance of the apparel industry,Zhiyi Technology has sorted out October 21 for everyoneTmallWomen's clothing, men's clothing, children's clothing, underwear/loungewear, sportswearThe first wave of the first wave of the top 10 stores in the five major industries, take a look at the sales situation of major clothing brands after superimposing the first wave of pre-sale and the first wave of spot~
*Note: The ranking is based on the "Zhiyi Index", which is weighted and calculated based on the intelligent algorithm of Zhiyi Technology on sales-related data, aiming to reflect the sales enthusiasm. Zhiyi index = sales in the current period * N sales in the current period * S Collection in the current period * R
1."BosidengOfficial flagship", "UNIQLO official flagship store" and "RALPH LAUREN official flagship store" won 24 TmallDouble 11 first wavethe top three women's clothing stores;
2. Affected by the cooling of the season, the main down jacket categoryWith a 15W index and a 10W advantage, the "Bosideng Official Flagship Store" is far ahead of other stores, and it is also the highest value of all stores in this inventory, another down jacket seller "Gaofan Official Flagship Store" also ranked 4th;
3. In this Tmall Double 11 event, the "RALPH LAUREN Official Flagship Store" met multiple conditions such as consumption vouchers, high unit prices, and not participating in the 300-50 full discount, becoming an ideal choice for many consumers to make up orders, making it successively ranked 3rd on the women's clothing list, 1st on the men's clothing list, and 2nd on the children's clothing list;
4. "NINARAISE flagship storeIt is a more eye-catching dark horse store on this list, with 10W fans in the store, which is related to Wei Ya and Bee Surprise Club. It is reported that last year's Double 11, the store sold more than 5W glutinous rice pants in the first hour.
1. Except"RALPH LAUREN OFFICIAL FLAGSHIP STORE","UNIQLO Official Flagship Store" and "Bosideng Official Flagship Store" won the second and third places in the men's clothing list. It is worth noting that the list of the top three stores is consistent with the women's clothing list;
2. The "UNIQLO Official Flagship Store" has a clothing index of 4.2W, which maintains a high lead compared with other men's clothing stores, which explainsIn the field of men's wear, Uniqlo's brand appeal and influence still have a monopoly advantage;
3. Among the top 10 men's clothing list, 7 stores have a clothing index of more than 10,000, and the average index is more than 2W, ahead of children's clothing, underwear and home wear.
1. In the children's clothing list, the "Balabala Official Flagship" once again topped the list, with a Zhiyi index of 2.7W, ranking 2ndTHE "RALPH LAUREN OFFICIAL FLAGSHIP STORE" INDEX ALSO EXCEEDED 2W;
2."THE NORTH FACE CHILDREN'S CLOTHING FLAGSHIP STORE" IS THE DARK HORSE OF THIS CHILDREN'S CLOTHING LIST。 It is reported that the store currently mainly promotes children's jackets, down jackets, coats, etc., from the perspective of product sales,The big kids category sells better。
1."The official flagship store of Ubras", "Bananain Banana Flagship Store" and "VICTORIA'S SECRET Official Flagship Store" have become the top three in the underwear and loungewear track, among which the "ubras Official Flagship Store" and "Bananain Banana Flagship Store" have a clothing index of more than 3W;
2. This timeIn the list of Tmall underwear and home wear, Bananai, VICTORIA'S SECRET, Youkeshu, Fenten, and Gukoo are all thereZhiyi cooperative customers.
1.「 FILA's official flagship store" with a whopping 8.4W's Zhiyi Index won the sportswear industryThe first and second are "The official flagship store of aidas" and "NIKE's official flagship storeThe Zhiyi Index was 6.5W with 4.9W。
2.Among the 10 sportswear stores on the list this time, 90% of the clothing index exceeded 10,000, and the average value reached 3.6W.The prosperity of the industry is second only to the women's clothing industry。
That's it"2024 Tmall Double 11 First Wave First Day Clothing Store List"All of the content, follow【Zhiyi Technology] public account, we will have more inventory content broadcast in the future!
