Russian e-commerce platform Ozon made a big move: the deposit for entry was completely canceled

Founded in 1998, Ozon is one of the first e-commerce companies in Russia.It is currently the fourth largest e-commerce market in Europe, and as one of the largest comprehensive B2C e-commerce platforms in Russia, 0zon is also known as the Russian Amazon "Russian Taobao",Its target audience is young consumers, especially those between the ages of 18 and 35.

Recently, the Ozon platform has been making a lot of moves, and there have been waves of policy adjustments!In October last yearEach store is required to pay a deposit of 2,400 yuan at the end of DecemberThe official issued a notice to reduce the margin standard to 1,000 yuan.

Just recently,Ozon has also ushered in a major policy move, and the deposit has been completely abolished, and have already started arranging refunds for sellers who have previously paid a security deposit.

Between March 15th and 25th, the platform will return the deposit to the seller's bound wallet account.This series of operations is obviously to lower the threshold for sellers and attract more merchants to settle in, and this wave of operations on the platform can be said to be very intimate!

Cancellation of the margin Source: Ozon Global

Ozon's reasons for changing its policy

According to industry insiders, Ozon's policy adjustment may be related to the growth bottlenecks it has encountered in the expansion of the Chinese market.In the first three quarters of 2024, the turnover and order volume of Chinese sellers increased by 2.2 times and 2.2 times year-on-year, respectively.5 times, but the platform suffered a crisis of confidence due to the problem of payment collection.

Ozon's payment process was hampered by the new banking regulations, which delayed the arrival of funds and caused concerns among sellers.Some sellers are facing difficulties in capital turnover due to the extension of the payment collection cycle, while others are skeptical about the financial status of the platform.

Although the problem of payment collection has been alleviated, the incident has left a hidden concern among the seller community.Therefore, Ozon's removal of the margin policy may be an attempt to regain the trust of sellers, lower the entry threshold, and attract more Chinese sellers.

What are the benefits of this policy for sellers?

Ozon's policy change will bring the following benefits to sellers:

New sellers do not need to pay a deposit to settle in, which reduces the initial financial pressure;
Sellers who have paid the margin will see the return of funds, improving the liquidity of funds;

It's worth mentioningis,The Ozon platform allows the existence of a copy strategy。 Some new sellers have achieved rapid sales growth through co-selling, but for some mature sellers, the existence of co-selling may bring some trouble.

The emergence of a large number of low-quality brainless follow-up sales and store groups often leads to vicious competition, and even outappear"Orders are not shipped"This directly affects the order of the platform and the quality of goods. As a result, while adjusting the margin policy, Ozon is actually increasing its control over the security and compliance of the platform.

What do you think about this change in Ozon's policy? Whether it can effectively boost seller confidence and reduce the negative impact of the platform remains to be tested by the market.

Finally, while discussing the latest policy changes of the Ozon e-commerce platform, we also provide you with a practical resource -"Overseas Explorationplatform. In this section, we aggregate the apparel products of the Ozon site.Not only will this help you easily identify brand buzz and new products, but it will also allow you to stay competitive in the face of policy changes.

Source: Overseas Exploration

- END -

Cross-border clothing selection/finding talents

Just use [Overseas Exploration]

↓↓↓