At 8 p.m. on May 13, the 2025 Mid-Year Promotion 618 officially opened the pre-sale event, about 10 days earlier than in previous years.
Among them, the first wave of "early purchase" on the Tmall platform will be from May 13th to May 26th, and the pre-sale time period will be from May 13th to 16th, and the final payment will be paid at 8 pm on the 16th.
According to Tmall's official battle report,In the first hour of sales, more than 13,000 brands doubled, and the number of "100 million yuan club" brands increased by more than 50% compared with the same period of 618 last year。 The first-line clothing brands broke out at the beginning, and the transactions of brands such as Acne Studios, COACH, UR, and Victoria's Secret increased by more than 100% year-on-year; ZARA, ARKET AND OTHER BRANDS TRADED MORE THAN LAST YEAR'S FULL-DAY TRANSACTION IN THE FIRST HOUR......
Zhiyi Technology was released"2025 Tmall 618 First Day Store Ranking (Apparel Industry)", statistical analysis during May 16Women's clothing, men's clothing, children's clothing, underwear/loungewear, sportswearThe store sales data of the five major industries are used as a dynamic reference for the head of the apparel industry.
*Note: The ranking is based on the "Zhiyi Index", which is weighted by the sales performance of Tmall stores in the industry on 5.16 (including sales, sales, collections, etc.).
【Women's Clothing】
1. The top 3 women's clothing stores are "UR Official Flagship Store", "RALPH LAUREN Official Flagship Store" and "UNIQLO Official Flagship Store";
2. In the TOP10 list of women's clothing40% of the stores have a "clothing index" of more than 10,000, with an average of 9775It is the most prosperous industry in this inventory;
3. Compared with last year's Tmall, "a good start in the middle of the year"，50% of the store listings have changed, among them:Since the "RALPH LAUREN official flagship store" was "out of the circle" last year, in addition to becoming the No. 2 women's clothing list, it also ranked No. 1 in men's clothing and No. 2 in children's clothing in this inventory；
4. The sales of a number of single products in the "MUJI Official Flagship Store" skyrocketed, boosting its ranking to 10th in the list of women's clothing stores that opened this time, with excellent performance;
5. The 10 Tmall women's clothing stores on the list are60% of them are cooperative customers, such as UR, MO&Co., Banana, Langzi, edition, etc.
【Men's Wear】
1. In addition to the "RALPH LAUREN Official Flagship Store", the "UNIQLO Official Flagship Store" and the "Heilan Home Official Flagship Store" won the 2nd and 3rd places in the men's clothing list;
2. Compared with last year, the three stores of "STAYREAL Flagship Store", "UR Official Flagship Store" and "Tommy Hilfiger Official Flagship Store" are the new stores on the men's clothing list;
3. It is worth noting that the 6th ranked"STAYREAL Flagship Store" is a creative fashion brand co-founded by Mayday Ashin and well-known artist Fujiliang, in this 618, a "Ashin same STAYREAL checked shirt genderless short-sleeved men's and women's cotton casual couple college style jacket" sold 5000;
4. Among the top 10 stores on the men's clothing listThere are 7 cooperative customers of Zhiyi Technology, such as Heilan House, JackJones, hazzys, Peacebird Menswear, UR, etc.
【Children's Clothing】
1. The TOP3 children's clothing stores are "RALPH LAUREN Official Flagship Store", "Balabala Official Flagship Store", and "FILA Children's Clothing Flagship Store";
2. In this children's clothing list80% of the stores coincided with the TOP10 on the first day of last year's good start, "RALPH LAUREN Official Flagship Store" and "Nanny Goose Flagship Store" are on the list；
3.40% of the stores on the list are children's clothing branches that extend from the main brand, including "FILA Children's Wear Flagship Store", "ANTA Children's Wear Flagship Store", "TeenieWeenieKids Flagship Store" and "Minipeace Flagship Store".Mature brands have become a common choice in the industry to strategically deploy the children's clothing market through sub-brands；
4. 50% of the stores in the list are partners of Zhiyi Technology, such as Balabala, Davebella, TeenieWeenieKids and MiniPeace.
【Underwear/Loungewear】
1. "VICTORIA'S SECRET Official Flagship Store" jumped to the top of the underwear and home wear industry with nearly 20,000 Zhiyi Index, ranked 2nd "ubras Official Flagship Store", and ranked 3rd "Bananain Banana Flagship Store",The top three are very clearly separated from other stores；
2. Compared with the TOP10 on the first day of 618 last year, the overlap of the two stores is as high as 90%, and the top three list remains unchanged but the ranking has changed."Fenten's official flagship store" is on the list；
4. VICTORIA'S SECRET, BANANAI, THERE IS A TREE, KOMIAN, MANIFIN, AMER, FENTEN, ETC. ON THE LISTThe 8 stores are all cooperative customers of Zhiyi Technology。
【Sportswear】
1."lululemon Official Flagship Store" won the first place in the sportswear industry with a Zhiyi index of over 3W, which is also the highest among all stores in this inventory"FILA's official flagship store" and "The official flagship store of DESCENTEfor 2nd and 3rd;
2. 80% of the store list coincides with the TOP10 on the first day of last year's opening."Decathlon Flagship Store" and "PUMA Official Flagship Store" are on the list；
3. Adidas, Li Ning, Nike, etc. are all cooperative customers of Zhiyi Technology.
