2021.12 | Sales doubled to crush the top of Tmall "Bosideng", and Taobao women's clothing stores counterattacked the moment

A month after the Double 11 carnival, the last e-commerce promotion festival of 2021 - Double 12 arrived as scheduled, and on the evening of December 14 at 23:59 finally came to an end.

Like the low-key style of this year's Double 11, the whole process of Double 12 was carried out quite quietly, but there were still stores that broke out of the encirclement and achieved more than 200 million in the environment of year-on-year declineSalesGood results!

Zhiyi will be released based on the sales big data of Tmall and Taobao dual platforms"2021 Taobao Tmall Double 12" Clothing Big Data List, for everyone to review and analyze the sales details of the garment industry during the 12.12 00:00-12.14 23:59 period, and see the recent market status quo.

Data source: Zhiyi

【Tmall Women's Clothing】Sales Overview:

In the sales list of women's clothing on the Double 12 Tmall, the first place is the "Bosideng Official Flagship Store", with sales of more than 100 million.It is also the only store in the Tmall women's clothing store that exceeds 100 million；

In second place is the "Uniqlo Official Flagship Store", with sales of more than 96 million and sales of nearly 600,000.It is the store with the highest sales volume in the Tmall women's clothing list；

"COS Official Flagship Store" is ranked 10th in the Tmall women's clothing list, with sales exceeding 44 million.This is the largest year-on-year increase from last year's Double 12, a year-on-year increase of 323.72%.

Data source: Zhiyi

[Tmall Men's Wear] sales overview：

In the men's clothing sales list on the Double 12 Festival, the first place is the "Uniqlo official flagship store", with sales of more than 93 million and sales of nearly 500,000.Its sales volume and sales volume ranked first in the ranking of Tmall men's clothing stores；

"Romon Official Flagship Store" ranked eighth this time, with sales exceeding 25 million.Compared with last year's Double 12, the year-on-year growth was the largest, with a year-on-year increase of 175.53%；

The "Bosideng Official Flagship Store" ranked second, with sales exceeding 70 million, the largest year-on-year decrease of 56.43% compared with last year's Double 12 in the top 10 list.

Data source: Zhiyi

【Tmall Children's Wear】Sales Overview:

In the sales list of children's clothing on the Double 12 Tmall, the first place on the list is the "Balabala Official Flagship", with sales of more than 75 million and sales of nearly 400,000.It ranked first in both sales volume and sales volume in this ranking；

"TeenieWeenieKids Flagship Store" ranked fourth this time, with sales exceeding 22 million, the largest year-on-year increase of 119.76% compared with last year's Double 12.

The "Uniqlo Official Flagship Store" ranked sixth this time, with sales of nearly 20 million, and its sales decreased the most year-on-year compared with last year's Double 12, down 54.78% year-on-year.

Data source: Zhiyi

【Taobao Women's Clothing】Sales Overview:

In the three-day sales activity of Double 12, there are 3 stores on the Taobao women's top list with sales exceeding 100 million, namely ASM ANNA, Pumpkin Valley NAGUAGU and Golden Mushroom Mushroom;

Located on the listheadThe store is "ASM ANNA", whose sales exceeded 200 million, and it is the only store in Taobao women's clothing that exceeds 200 million；

"AmandaX" ranked seventh this time, with sales exceeding 60 million, the largest year-on-year increase compared with last year's Double 12, with a year-on-year increase of 331.72%;

"VN Brand Store" ranked 10th this time, with the largest year-on-year decrease in sales compared with last year's Double 12, down 78.7% year-on-year.

Data source: Zhiyi

【Taobao Men's Wear】Sales Overview:

During the three-day sales event of Double 12,The top 10 stores on Taobao's men's top list all have sales of more than 10 million, the top seller is the "Wukong Goods Original Designer Brand", with sales of more than 20 million, and it isThe only store with more than 20 million；

"MEDM" ranked ninth this time, with sales exceeding 12 million, the largest year-on-year increase of 207.47% compared with last year's Double 12.

"BJHG Reckless" ranked tenth this time, with sales exceeding 10 million, and sales decreased the most year-on-year compared with last year's Double 12, down 59.73% year-on-year.

Data source: Zhiyi

【Taobao Children's Wear】Sales Overview:

During the three-day sales event of Double 12,There are 5 stores on the Taobao children's clothing TOP list, with more than 10 millionAt the top of the sales list is the "Chenchen Mama's Boys' Store", with sales exceeding 15 million and sales exceeding 180,000Sales volume and sales volume ranked first in the ranking of Taobao children's clothing stores；

"Blue Little Dad's Children's Clothing Custom Store" ranked fourth this time, with sales exceeding 11 million, the largest year-on-year increase compared with last year's Double 12, with a year-on-year increase of 110.18%;

"Chenchen Mama's Girl Store", which ranked third in sales, saw the largest year-on-year decrease in sales compared with last year's Double 12, down 56.23% year-on-year.

That's it for this time"2021 Taobao Tmall Double 12" Clothing Big Data ListFor more information about the 2021 Double 11 and other big promotions, click here"Past Selections"You can read the link to the article below, or you can scan the QR code at the end of the articleAdd a personal WeChat IDGet more related content for free~

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