NICE TO MEET YOU
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On November 30, 2020, Kantar, a world-renowned consumer insight and strategy consulting firm, ranked Xiaohongshu as the digital media platform with the highest advertising value in the Chinese market, and more than 2W companies have settled in the market.
According to Xiaohongshu's statistics in December 2020, it has more than 100 million monthly active young users, of which more than 70% of users are post-90s and more than 50% are post-95s, with 100 million searches per day and more than 10 billion note exposures per day.
In addition, the Xiaohongshu platform has a clear target group, mainly targeting young and high-level consumer women aged 18-30, female users not only have strong spending power, but also the opinions of most consumers are dominant, which shows that Xiaohongshu is a social e-commerce platform with its own conversion attributes.
In the face of the clothing industry, where the speed of style iteration is getting faster and faster, how can we track the trend styles of Xiaohongshu more efficiently and quickly, and discover high-quality dressers on Xiaohongshu?
The new "Little Red Book" data of "Zhifu".
What was brought
小红书主要由90%的女性用户构成，因此品牌与笔记内容中主要涉及美妆、美食、母婴及服饰穿搭行业。
By collecting the style pictures of Xiaohongshu's content notes, Zhiqian focuses on the selection of clothing companies on the Xiaohongshu platform, helping apparel companies quickly discover the current popular styles of Xiaohongshu, mining high-quality dressers, and tracking the dynamics of clothing brands。
Multi-channel excavation of popular styles of Xiaohongshu
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Based on mature image recognition technology, users can accurately and quickly find money through categories, styles, colors and style design elements.
On the homepage of Zhiqian, based on the style records of Xiaohongshu that you browse, you can present the current Xiaohongshu popular style pictures that meet your needs every day through intelligent recommendations, and no longer miss any noteworthy content.
Discover the best dressers
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Good influencers and note content will effectively improve the company's brand exposure, so how to find the talents who match the company's style, Zhiqian has a professional team to set up labels for the industry and delivery style of the red book talents, and multiple filtering conditions to help quickly lock the high-quality talents needed.
Subscribe to the Xiaohongshu influencers you are interested in, and keep track of the latest pictures posted by the subscribed influencers from the subscription function every day, and keep up with the updates of the influencers. The "Look at Styles Only" function will only display the style pictures posted by the influencers, which effectively improves the efficiency of viewing styles.
At the same time, according to the likes and collection data of the notes posted by the talents, the latest and hottest clothing experts are updated every day.
Track your brand's multi-platform dynamics
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In addition to Xiaohongshu's style data, in the brand details page, users can browse the styles of domestic and foreign brands on other platforms such as INS, press conferences, and Tao e-commerce in one stop, helping users understand the brand's content on different platforms and track the latest trends of the brand.
At the same time, it is clear which brands have the most notes generated by the most important notes under the clothing brand, and comprehensively track the dynamics of popular clothing brands.
Style collection and sorting
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Based on the powerful intelligent management and online collaboration functions of "Meinian", it can better assist in completing the work of Xiaohongshu online selection and improve the efficiency of Xiaohongshu selection.
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Highlights:
Zhiyi Technology
Contact number: 400-111-2618
E-mail: info@zhiyitech.cn
Address: 1201, Block F, Hangzhou Bay Information Port, Xiaoshan District, Hangzhou
All brands are welcome to invite cooperation
