A must-see for designers! "2022 Spring/Summer Dresses" Vacation Pattern Trend Released | Trend interpretation
2021-12-28
Zhiyi Technology
Winter is coming, will spring be far away?
If winter comes，can spring be far behind？
—"Ode to the West Wind", English poet Shelley
Spring and summer are coming,The ace best-selling item in the field of clothing - dresses are back in the public eye。 In the season when the climate is pleasant and suitable for travel, an eye-catching resort-style dress is a must-have artifact for beauty lovers to check in and pose for POSE, which is enough to amaze the entire circle of friends.
The so-called resort style is to present a large number of printed elements on the dress, and create the style characteristics of the resort style through bright colors and rich pattern design, which especially tests the designer's aesthetics.
Source: Zhiyi
So what are the trending resort-style dress patterns for Spring/Summer 2022? Zhiyi will refine and summarize and output from the three major directions of big-name shows, sales markets, and Xiaohongshu recommendations2022 Spring-Summer Dress Vacation Flower TrendsThe report provides a new opportunity for the majority of fashion designers to burst into inspiration.
In the 2022 spring/summer dress show, floral print dresses accounted for the largest proportion, accounting for 31.05%, an increase of 4.43% over last year; followed by contrasting gradients, accounting for 28.75%, an increase of 2.62% from last year.
Patterns such as smudging, geometric and linear patterns also showed a significant upward trend, among which smudging patterns increased by 59.92%.The text pattern has the largest downward trend, down 27.65% from last year.
Taking stock of the sales performance of 2021 spring/summer dresses on Taobao and Tmall, we foundDresses with patterns such as florals, plaid checks, polka dots, and stripes sell best。
Through the donut chart of the sales proportion of women's dress patterns, it can be seen that:
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Among the price bands on the Taobao platform, the highest proportion of sales is pure color, accounting for 61.64%, followed by the floral pattern, which accounts for 14.59%. Lattice and stripes followed closely with 4.04% and 1.66%, respectively.
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On the Tmall platform, in addition to the solid color that accounts for 56.23%, the pattern accounts for 14.10%, the lattice accounts for 4.35%, and the stripe accounts for 2.29%.
Resort brand Lebor Gabala
Lebor Gabala's motifs of vibrant solid flowers and petal-like geometric shapes are applied to dresses in an all-over pattern, and the pure undertones add a strong summer resort feel to the collection.
This season's resort-style prints are mostly in a luxuriant and delicate state, and the impact aesthetics of visual contrast are integrated with the elegant French-style resort-style silhouettes, and the selection of prints, the deformation of sizes and shapes present different visual effects.
Resorts brand Misa Los Angeles
Misa Los Angeles Spring/Summer 2022 dresses are mostly applied to the items with light or strong tropical floral prints or geometric stripes to create a casual summer resort style.
略带灰度的色彩一定程度上弱化了印花的存在，使其整体包容度更强，更适合不同肤色。同时，适当的露肤设计打破了灰度色彩和满印印花可能带来的压抑，增加了整体的呼吸感。
Prints with ethnic elements and abstract artistic florals are connected to form the theme of Cara Cara's Spring/Summer 2022 collection, and form a slightly ethnic style that is different from other brands.
The background color of Cara Cara dress is mostly black, red, blue and yellow, and the contrast between the print and the base color is not obvious, and the impact is slightly weakened at first sight, but it is very durable and eye-catching.
"Idyllic" resort dress style recommendation
"Beach Style" Resort Dress Style Recommendation
"Ethnic style" resort dress style recommendation
Source: Zhiyi
That's it for this time2022 Spring-Summer Dress Vacation Flower TrendsAbout Taobao popular dresses, Xiaohongshu vacation style blogger recommendations, etccontent，Scan the QR code at the end of the articleAdd microYou can get it for free by letter to your personal number~
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