One click to open the new ideas for 2022 spring selection, and the Spring Festival Lantern Festival Douyin hot inventory | Shake the clothes list
How strong is the consumption potential of the Spring Festival Lantern Festival?
In the just-concluded 2022 New Year holiday (2022.2.1-2.15), not only the major offline supermarkets ushered in a good start to the New Year, but also the online e-commerce was not far behind, with a new sales peak.
To this end, "Douyi Data" screened out the Douyin during the 2022.2.1-2.15 periodEight best-selling clothing items, inventory and sort out the commonality of these popular models, and provide reference for the planning and operation of the new season for the majority of clothing merchants.
atShake the clothes [product library]page, we just need to be in【Trending】Select the time range from February 1 to February 15, 2022 in the column and click it【Most sold in this period】, you can get a variety of best-selling clothing items on Douyin during the New Year holiday from the Spring Festival to the Lantern Festival.
Source: Shake Yi
[Interpretation of Shaking Clothes Data]
1) In terms of categories, the eight best-selling clothing items are mainly slacks, T-shirts, and fashion suits.
2) The price band is mainly manifested in the low overall customer unit price, and the single product with high cost performance is the mainstay. For example, casual pants are mainly in the range of 50-100 yuan, T-shirts are 0-50 yuan, sportswear is 50-100 yuan, and suits are within 200 yuan.
3) Versatile and commuting styles account for a very high proportion; The second is leisure.
4) In addition, the main consumer groups of the eight hot-selling clothing items are mostly young women, who are basically sold through live streaming.
In the summer of 2022, the new trendy brand mid-length heavy industry hot diamond short-sleeved T-shirt women's thin women's clothing European large version of the T-shirt
【Basic product information】
1) Number of cooperative live broadcasts: 5; Number of partners: 3
2) Sales champion: warm wind high goods clearance
[Interpretation of Shaking Clothes Data]
1) This is a pre-sale model, and the unit price is ultra-low, only 17.9 yuan after discount, so the conversion rate between page views and sales is high.
2) Due to the simple and playful style, loose fit, and low difficulty of wearing, sales have steadily increased during the period on the shelves.
【Pear Recommendation】The new suit dress, coat coat and coat temperament in early spring 2022 are worn with a sense of luxury
【Basic product information】
1) Store broadcast number; Number of cooperative live broadcasts: 4; Number of partners: 1
2) Sales champion: Hangzhou Li Lili clothing
Source: Shake Yi
[Interpretation of Shaking Clothes Data]
1) From the data overview page, it was found that the product was only included for 2 days, and it created 51,000 sales through 4 live broadcasts, and the momentum started very quickly.
2) Sales on February 10 and February 13 each hit two peaks.
Enter the shaking clothes【Talent】page, found that the product with the goods, in the selection of the main Korean commuting style suits that cater to the current aesthetics of women in the workplace, and in the past 30 days through 5 live broadcasts to obtain nearly 10 million sales, an increase of 136,000 fans, an increase of 186.2% month-on-month, is a well-deserved Spring Festival dark horse clothing expert.
At the same time, most of the talents' works focus on the fitting of goods with goods, which are suitable for pre-broadcast warm-up or post-broadcast review, which is conducive to improving the efficiency of consumers to understand product information and further increase sales.
New spring 2022 high-waisted slim and versatile straight-leg pants
【Basic product information】
1) Number of cooperative live broadcasts: 9; Number of partners: 2; Number of collaborative works: 16
2) Sales champion: Rui Yidan women's pants
[Interpretation of Shaking Clothes Data]
1) Based on the two-pronged campaign of live broadcast works, the number of views and sales data of this product after it was put on the shelves performed well.
2) The straight-leg shape highlights the literary temperament, and the color style is versatile, which has certain advantages when facing consumers.
【Jeanswest】Men's and women's fleece autumn and winter embroidered letter sweatpants loose leggings slacks
【Basic product information】
1) Store broadcast number; Number of cooperative live broadcasts: 34; Number of partners: 1
2) Sales champion: Jeanswest clothing flagship store
[Interpretation of Shaking Clothes Data]
1) Based onJeanswestThe brand's national popularity and popularity, the number of views of this product has been steadily increasing after it was put on the shelves. Combined with a more affordable price, the product is more cost-effective.
2) Unisex, basic style, and versatile styling have a wide audience, so they have certain advantages when facing consumers.
Ehemi cropped T-shirt design flared pants set
【Basic product information】
1) Store broadcast number; Number of cooperative live broadcasts: 4; Number of partners: 1
2) Sales champion: jang Jiang Hemei
[Interpretation of Shaking Clothes Data]
The price of the short T-shirt and the set of micro bell pants is 59.9 yuan,With an ultra-low unit price, it is facing consumersSometimes it is more attractive.
2）销冠达人：我是老板含含（一线品牌代工厂）早7点开播
1) There are many co-creators and live broadcasts, which has brought considerable sales and views.
CBC浅蓝色阔腿牛仔裤女2022春秋新款直筒宽松显瘦高腰拖地长裤子
1）店播号；合作直播数：37场；合作达人数：1位；合作作品数：9个
1）通过销售趋势的线形图，该款为销量常青树，自12月收录以来长期保持高销量，累计销售额达到860.7万元。
1）合作直播数：11；合作达人数：2位；合作作品数：5个
1）凭借35.9元的超低客单价和准备充分的直播、作品带货，该款商品在2月13日销量与浏览量均达到了最高点。
2）由于是基础款，造型百搭，因此在面向消费者时具有一定优势。
Well, how to pass「抖衣」Better view of TikTok-related data for other best-selling items?
Step1.Click on the target product card to enter【商品详情】页。
Step2.View the goal【商品详情】。
Step3.下滑可查看更多销售相关的趋势维度及走势图。
Step4.点击【Live Broadcast Analysis】可查看关联该商品的直播及商品在直播中的表现。
来源：抖衣
Step5.click【作品分析】，可查看该款式绑定的作品及作品表现。
Step6.点击【达人分析】，可查看售卖该商品的达人及达人的销售表现。
The above is the content of this issue of the Douyin clothing list, for more details of Douyin clothing sales, welcome to click "阅读原文”进入「抖衣」官网体验。
抖衣数据是知衣科技旗下专为抖音服饰商家提供的一款优选抖音鞋服爆款的大数据平台。抖衣数据基于抖音兴趣电商模式，深挖各类抖音带货数据，助力抖音服饰商家提升选款效率和抖音带货效果。
知衣成立于2018年2月，是一家以技术为驱动，致力于将数据化趋势发现、爆款挖掘和供应链组织能力标准化输出，打造智能化服装设计的供应链平台。2018年获得千万美金A轮融资；2020年被认定为“国家高新技术企业”；2021年完成由高瓴创投、万物资本领投的2亿人民币B轮融资，同年入围“杭州市准独角兽企业榜单”。
截至目前，抖衣已服务了UR、唯品会、绫致、赫基、太平鸟、海澜之家、森马等数千家时尚品牌和平台。
