Douyin 3.8 section sales list released | Small profits, quick turnover, PK boutique profits, who is the winner?

The first S-level e-commerce promotion in 2022 - 3.8 Queen's DayThe curtain has officially come to an end.

In the background of various "her power", Douyin e-commerce is particularly active this year. As of March 8, the total live broadcast duration of "Douyin 38 Festival" was 20.02 million hours, the total duration of merchants' self-broadcast was 8.94 million hours, the GMV of 366 brands exceeded 10 million, and the exposure of the whole network reached 2.3 billion.

Today, "Douyin Data" will be released based on the big data of clothing sales of Douyin e-commerce"2022 Douyin 3.8 Queen's Day" Clothing Big Data List, for everyone to review and analyze the commonalities and rules between the popular costumes during the Douyin Queen's Day event.

Data source: Shake clothes

[Douyin Women's Clothing Sales List] Interpretation:

1. The "Fashion Suit" of "Little Clothing" and the "2022 New Spring Suit Wide-leg Pants" of "HaTeoneself Flagship Store" won the 1st and 2nd of the top 10 women's clothing sales with sales of 37,000 and 36,000 respectively;

2. In the TOP10 list of women's clothing sales,Pants account for as much as 60%, and the price is mostly less than 100 yuan；

3. "Straight", "casual", "versatile", "spring", and "loose" have become the product title keywords on the TOP10 sales list, and the frequency of occurrence decreases in order;

4. In the list of the top 10 sales, except for the 9th place "long short slacks", the restThe pricing of 9 products is less than 90, and 80% is within 70 yuan。

Data source: Shake clothes

[Douyin Talent Sales List] Interpretation:

1. In the TOP10 of the talent sales list,The total amount of goods brought by all influencers is more than 20 million；

2. The total amount of goods brought by the top 3 influencers is more than 50 million. Among them, "girl baby" ranked first with a total sales amount of 63.34 million, and "Qiu Yingying" and "Qianyu Sheila" were ranked 2nd and 3rd;

3. "Shanghai Chewang Women's Wear" has become the top seller in the TOP10 list with an absolute advantage of 756,000 sales, ranking 4th in terms of total sales amount;

4. In the TOP10 list, "Bear Infested" has the highest unit value; "Shanghai Car King Women's Wear".guest单价最低。

数据来源：抖衣

【抖音品牌销售榜】解读：

1. Among the top 10 brand sales lists, a total of 9 companies have a total amount of more than 20 million goods, only the total amount of goods brought by "Jane & Ride" exceeds 50 million, and the remaining 8 companies are within 30 million;

2.「Tinasummer/缇娜的夏天」以51.6万的销量成为此次销量最高的品牌，总带货金额仅次于「简&搭」，位于第2；

3.品牌销售榜TOP10榜单中，带货总金额位于第3的「lulualways」客单价最高；带货总金额位于第2的「Tinasummer/缇娜的夏天」客单价最低；

4.值得注意的是，相较于达人销售榜TOP10中90%的客单价在300元以内，品牌榜的客The unit price is relatively high, with 3 exceeding 400 yuan。

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