38 sections of women's clothing sales list released! Can the "She Economy" in 2022 still work? | Trend interpretation
2022-03-11
Zhiyi Technology
In recent years, with the extension of the "she economy" to the family economy, the scale of women's online consumption has gradually expanded, and the 38 Goddess Festival has risen to an S-level promotion in the e-commerce industry, reshaping the e-commerce consumption pattern.
As the first representative consumption node at the beginning of the year, the 38 Goddess Festival has also been endowed with many meanings, and it has a role as a weather vane for the next quarterly sales.
Today, Zhiyi is based on Taobao,TmallDual-platform sales data, released"38 Goddess Festival" Women's Clothing Sales Data, for you to review and analyze the sales rankings and category lists of Taobao Tmall women's clothing stores during the 2022.3.2-3.8 period, and help major clothing brands take the lead in gaining insight into consumer trends.
Taobao women's clothing store sales ranking
During the 2022 "38 Goddess Festival" (3.2-3.8) sales period,Taobao women's clothing store rankingsUnscramble:
1) "Rongmei High-end Women's Wear" topped the list with sales of 39,000 yuan, and its sales exceeded 30 million yuan, along with "Girls go crazy by Jill" ranked 2nd and "Sister K's Homemade Women's Clothing" ranked 3rd;
2) Ranked 3rd"Sister K's Homemade Women's Clothing", "LRKS Lie'er Haute Ready-to-Wear" in the 5th and "Miss Cocory" in the 6th, theirSales have exceeded 200,000, of which"Miss Cocory"sales reached 390,000;
3）The sales volume of all stores in the top 10 list of Taobao exceeded 10 million, and the sales volume of the top 5 stores exceeded 20 million；
4) Compared with Valentine's Day a month ago, the sales volume and sales of Taobao stores on the "38 Goddess Festival" have increased significantly.highestStore sales increased by 9 million.
Analysis of the explosion of Taobao women's clothing stores
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Taking "Rongmei high-end women's wear" and "Girls go crazy by Jill" as examples, knitting and skirts are the most frequent style keywords.
Tmall women's clothing store sales ranking
2022“38女神节”（3.2-3.8）销售期间，天猫女装店铺排行榜解读：
1）「优衣库官方旗舰店」以总销量超35万件，总销售额超4千万元的绝对优势领先，at the top of the list;
2）排名第2的「UR官方旗舰店」销售额也突破了4千万，与「优衣库官方旗舰店」成为本次“38女神节”期间唯二销售额破4千万的店铺；
3）本次天猫前10榜单中所有店铺总销售额均破2千万，有4家店铺销量破10万；
4）相较于一个月前的的情人节，本次“38女神节”的天猫店铺销售额有了较大幅度的的提升。情人节期间，天猫店铺TOP10中仅有「优衣库官方旗舰店」一家销售额破4千万，其余9家均在千万以内。
以天猫店铺「优衣库官方旗舰店」和「UR官方旗舰店」为例，衬衫、T恤、背心是出现频率比较高的款式关键词。
来源：知衣
从Year-over-year growth in the women's clothing category来看：
1）受气温回升因素影响，T恤和连衣裙成为同比增长幅度最大的两个品类，环比增长达到了165.47%和133.33%，背心吊带、衬衫的环比增长幅度紧随其后；
2）T恤、休闲裤、连衣裙在“38女神节”期间的销量占比排名前3。
「优衣库官方旗舰店」的蝴蝶领结缎纹衬衫是唯一一款销量破万的衬衫。值得注意的是，热销衬衫TOP5中，「优衣库官方旗舰店」共有3款上榜。
「雅⽺⼈旗舰店」的垂感显瘦⻄装裤、「⾐梵诗旗舰店」的美式辣妹运动裤、「兰梦娅旗舰店」的⾼腰垂感拖地裤分别凭借低于50元的售价的占据“38女神节”热销休闲裤TOP5中的第1、第2、第5。
The 5 products in the TOP5 list of hot-selling casual pants have all sold more than 10,000 people.「雅⽺⼈旗舰店」的垂感显瘦⻄装裤销量破2万。
在“38女神节”热销连衣裙TOP5中，「kbne服饰旗舰店」的学院⻛修身连⾐裙和「乐町官⽅旗舰店」的在逃公主翻领娃娃裙分别夺得第1、第2，是唯二销量破5000的连衣裙单品，且在TOP5中售价偏高。
“38女神节”热销短外套TOP5榜单中排名前3的毛针织衫售价均超过100，分别是「K姐⾃制⼥装」的绵⽺⽑渐变套头衫、「Girls go crazy by Jill」的净⾊宽松温柔开衫和「MISU ⽶修」的复古甜⼼三⾊条纹。
