Zhiyi Technology was invited to appear at the "A/W 2022 Shenzhen Fashion Week" to gain digital insight into fashion trends
2022-04-26
Zhiyi Technology
From April 23rd to 30th, 2022, Zhiyi Technology appeared at the "A/W 2022 Shenzhen Fashion Week" as one of the invited exhibitors, and Zheng Zeyu, founder and CEO, was invited to attend the "Establishment of the Bay Area Fashion Industry Digital and Intelligent Transformation Alliance and the 3rd Fashion Industry Digital Forum" and delivered a keynote speech.
On April 23, sponsored by the Shenzhen Municipal People's Government, organized by the Shenzhen Municipal Bureau of Industry, Information Technology and Information Technology, and undertaken by the Shenzhen Garment Industry Association, the "A/W 2022 Shenzhen Fashion Week"It was a wonderful show in China Merchants Shekou Yiku Value Factory.
Wu Yihuan, Vice Chairman of the Shenzhen Municipal Committee of the Chinese People's Political Consultative Conference; Yu Xiquan, Secretary of the Party Leadership Group and Director of Shenzhen Municipal Bureau of Industry and Information Technology; Jia Xingdong, Director of the Economic Committee of the Shenzhen Municipal Committee of the Chinese People's Political Consultative Conference; Wu Yun, Deputy Director of the Propaganda Department of the Shenzhen Municipal Party Committee; Ren Kelei, Chairman of Shenzhen Design and Art Alliance; Wang Yuanhui, member of the Standing Committee of the Nanshan District Party Committee and Minister of the Propaganda Department of Shenzhen; Ye Chun, Deputy Mayor of the People's Government of Nanshan District, Shenzhen; Zheng Xuan, leader of Shenzhen Municipal Bureau of Industry and Information Technology; Chen Bin, General Manager of Government and Enterprise Affairs of Huawei Shenzhen; Pan Ming, President of Shenzhen Garment Industry Association, and other leading guests and various news media attended the launching ceremony.
It is reported that this fashion week adopts the innovative form of "offline catwalk and metaverse online release", with the application of new generation technologies such as 5G, artificial intelligence, and virtual reality, brand, designer, industry service provider, and consumer are jointly carried in the same fashion ecological environment, extending the edge of the fashion industry.CollectionThe world's best resources.
As one of the invited exhibitors,Zhiyi TechnologyBrought its series of clothing industry data intelligence SaaS products such as Zhiyi, Zhiqian, Meinian, and Douyi to the "Fashion Nanshan Bay Area Design"Digital Intelligence Fashion Technology Exhibition Area。
At the exhibition site, apparel industry solution experts introduced the latest AI technologies such as image recognition, data mining, and intelligent recommendation and professional clothing design selection and personalized solutions, which continuously set off a wave of exchanges.
April 25th, A/W 2022 Shenzhen Fashion Week during the event,Zheng Zeyu, founder and CEO of Zhiyi TechnologyHe was invited to attend the "Establishment of the Bay Area Fashion Industry Digital and Intelligent Transformation Alliance and the 3rd Fashion Industry Digitalization Forum" under the guidance of the Shenzhen Municipal Bureau of Industry and Information Technology and hosted by the People's Government of Nanshan District, Shenzhen.
On the eve of the opening of the forum,Zheng Zeyu accepted an interview with the organizer on behalf of Zhiyi Technology, in response to the question of "how to use new AI technologies and new models to realize the deep integration of digital technology and fashion in the apparel industry".
In Zheng Zeyu's view, the positioning of AI is to help the clothing industry.Big data The digital model of AI can provide massive, accurate and effective data support for clothing brands。Assist apparel brands to solve problems such as difficult selection, few explosive products, high subjective risks, and low design efficiency, and use data to feed back design, drive new growth, and reshape new ecology.
Subsequently, Zheng Zeyu made a speech at the meeting with "what changes can AI and big data bring to the industry".Data-based Trend Prediction and Explosive MiningKeynote speech.
Zheng Zeyu said that in today's consumer pursuit of personalization, fast fashion brands represented by SHEIN and ZARA have risen rapidly with an increasingly fast pace of innovation, making brands and channels aware of the changes in consumer consumption logic in recent years.
Therefore, Zheng Zeyu emphasized in his sharing that how to capture changes in consumer trends, how to understand and meet more consumer demands, and how to increase the transaction rate are the key points that clothing brands must pay attention to.
Under the background of the rise of domestic products and the gradual expansion of supply chain advantages, Zhiyi Technology can promote the efficiency of apparel enterprises by retrieving relevant data and information, data analysis, insight into opportunity points, cloud collaboration to accelerate design, etc., so that they can more accurately understand consumer preferences and judge market trends, and then assist in style design and supply chain services in a data-based way, plan category distribution more rationally, and better grasp the new rhythm.
Based on the data planning and selection tool, Zhiyi Technology has further built a series of products from planning, selection, finalization, sample production to order productionOne-stop supply chain servicesProvide multi-scenario solutions for the commodity planning of each clothing brand, so as to realize the precise construction of "flexible commodity chain".
Up to now, in terms of assisting apparel brands to gain insight into fashion trends and discover popular styles, Zhiyi Technology has served thousands of fashion brands and platforms such as UR, Vipshop, Ayazhi, Trendy, Peacebird, Ubras, Golith, Bosie, Bananai, etc.
furthermoreOn April 30, Zhiyi Technology will release relevant trend reports at the online sharing session of Shenzhen Fashion Week, according to Zhiyi's AI technology, analyze the clothing trend performance of this fashion week, and make a prediction of the clothing trend in the second half of the year, so stay tuned~
Hangzhou Zhiyi Technology Co., Ltd. (hereinafter referred to as "Zhiyi Technology") is a national high-tech enterprise driven by artificial intelligence technology, committed to the standardization of data-based trend discovery, explosive mining and supply chain organization capabilities, and creating a supply chain platform for intelligent clothing design.
Zhiyi Technology was established in February 2018 and received tens of millions of US dollars in Series A financing in the same year; In 2021, it completed a Series B financing of 200 million yuan by Hillhouse Venture Capital and Wan Material Ability, and was shortlisted for the "Hangzhou Quasi-Unicorn Enterprise List" in the same year.
Relying on core technical capabilities such as image recognition, data mining, and intelligent recommendation, Zhiyi Technology has continuously upgraded its service system, and independently developed a series of data intelligence SaaS products in the apparel industry, such as Zhiyi, Zhiqian, and Meinian, to provide core functions such as fashion trend prediction, design empowerment, and intelligent style recommendation for clothing enterprises and designers, and expand to the downstream of the industrial chain through the SaaS entrance, providing one-stop supply chain platform services for design and flexible production.
