"2022 Women's T-shirts, Shirts, and Sweatshirts Market Analysis and Trend Insights"
2022-05-07
Zhiyi Technology
As one of the most important and hottest industries in China, the garment industry is deeply affected by the changes in fashion trends and consumer demandsucceedkey factors.
Produced by Zhiyi Technology"2022 Women's Tops (Underwear) Market Analysis and Trend Insights"Starting from the data, it restores the most real consumer feedback in the clothing market and lays the foundation for the promotion and marketing strategies and style planning of clothing enterprises.
Table of Contents of Reports
1.Women's tops (underwear) trend insights
2.Overall analysis of the women's clothing market
3.Analysis of key categories of women's clothing tops (underwear) market - T-shirts, shirts, sweatshirts and sweaters
4.A case study of a key brand in the women's tops (underwear) market
Next, we'll take a look at the women's clothing from the reportT-shirts, shirts, sweatshirts/fleeces三大品类，从Trends on the design sideandConsumption data on the market sideAnalyze as trend insights.
An overview of the 2022/23 show popularity keywords
As shown in the figure above, minimalism, contrasting stitches, sexy, vintage, special fabrics, cherry blossom pink, boat necks, and street fashion are the keywords with the biggest rising hotspots in women's T-shirts, shirts, and sweatshirts in terms of style, pattern, color, silhouette, and other dimensions.
2022/23Style」trendanalyse
In the Spring/Summer and Fall/Winter 2022/23 shows,Everyday casual clothes are still the most popular category in women's T-shirts.
The categories that have risen in proportion are: sexy, minimalist, street-fashion, retro, workwear, ethnic andExquisite/luxury, kimono/hanfu, resort, academy and sports/outdoor clothing. thereintoSexy birds soar the fastestBy 2022/23, it has accounted for 12.4%, second only to daily leisure;
The declining proportions are:Everyday casual, urban, romantic/ladylike and sweet. However, romantic/ladylike is still one of the main styles.
Analysis of the 2022/23 "pattern" trend
1) In the feedback data of the women's T-shirt market in the first quarter of 2022,In addition to solid colors, text/letters/numbers have the highest market share, also ranked first in the Spring/Summer 2022/23 runway;
2) Contrasting/color-blocking/gradient, stripes, cartoon patterns and plants and flowersIt is a popular pattern element in the market and on the runway;
3) At the end of the show, the proportion of stripes has an upward trend, the proportion of text/letters/numbers and plants and flowers has a slight downward trend, and the proportion of contrasting/color-matching and cartoon patterns is basically stable.
Analysis of "colour" trends in 2022/23
1) Pink accounts for a high proportion of women's T-shirt trends in the first quarter of 2022, and is the first color after the basic color of black, white and gray;
2) In the spring/summer and autumn/winter 2022/23 shows, pink T-shirts also appeared frequently;
3) Its main popularityThe colors are shell powder, crystal powder, wild orchid, puff, cherry blossom powder, dark sand powder, etc. The color ratio and ready-to-wear display are shown in the picture above.
1) Whether it is the market side or the show side,The H-shape has always been a popular and versatile silhouette in the T-shirt category，在2022/23春夏秀场端中占⽐⾼达72.5%；
2) The truncated type is the second largest silhouette that has been popular for the past three years, with both skinny and loose shapes, and is very popular among young people;
3) the proportion of asymmetric and T-type remained basically stable, between 4% and 6%;
4) Although the proportion of deconstructed type in the T-shirt category is not high, it has a continuous upward trend.
2022/23 "Special Processes" Analysis
1) In addition to basic processes such as printing and printing and dyeing, the special processes of the T-shirt category are mainly manifested in splicing, knotting, etc. at the market end, while at the show end, contrasting stitches, hollowing, and applique embroidery are also the main popular elements;
2）"Contrasting stitches" and "hollowing out" are the two key elements of the recent rise in popularity；
3）打结元素基本保持稳定，⽽拼接和贴布绣有下降趋势，但拼接的占⽐依旧较⾼。
Analysis of the "Style" trend in 2022/23
Among the major shows in Spring/Summer 2022/23 and Fall/Winter 2022, the proportion of shirts that increased were: minimalist, vintage, sexy, sophisticated/luxury, ethnic, collegiate, workwear, court and vacation. thereintoMinimalist is soaring the fastest, which accounted for 13.8% of the 2022/23 show;
The categories that saw a decrease in the proportion were: everyday casual clothes, urban clothes, romantic/ladylike clothes, sweet clothes, lolita, kimono/hanfu, street fashion and sports and outdoor clothes. ButRomantic/ladylike and urban are still the main styles of women's shirts。
Analysis of the 2022/23 "pattern" trend
1) In the first quarter of 2022, the pattern change trend at the women's shirt market end was relatively stableOn the runway, contrasting/color-blocking/gradient shirts accounted for the highest proportion, but with a slight downward trend;
2）排名第⼆的是植物花卉，并且植物花卉、The proportion of stripes/ripples and letters/numbers/letters has an upward trend;
3) Checkered/Green, which is in fourth place, has a downward trend.
Analysis of "colour" trends in 2022/23
1）蓝⾊系在2022第一季度⼥装衬衫趋势环境中的占⽐很⾼，是仅次于⿊⽩基础⾊之后的第⼀⼤⾊系；
2) In the Spring/Summer 2022/23 and Fall/Winter runways, blue was also ranked in black white and earth base colorsthe first major color system after the system;
3）从各⼤秀场端来看，蓝⾊系中主要流⾏的颜⾊是幽蓝⾊、浅灰蓝、柔和蓝、⽔⼿蓝、棉花糖蓝、董⻘⽯蓝等，其⾊彩占⽐及成⾐展示如上图所示。
Analysis of the "silhouette" trend in 2022/23
1) The H-type has always been the most popular and versatile silhouette in the market and runway shirt categories;
2）在2022/23春夏和秋冬的各⼤秀场中，X型、截短型、T型也是流⾏的廓形，并且有上升趋势；
3) The proportion of O-type and asymmetrical type is not small, but it shows a downward trend.
2022/23 "Special Processes" Analysis
1）Panelling and shirring were the main popular elements of the special craftsmanship of the 2022/23 runway shirts, and in the past three years, the proportion has basically remained stable;
2) Knotting, embroidery, and ruffles are the sub-popular elements of shirts, and knots and ruffles占⽐基本稳定，⽽绣花的占⽐有下降趋势。
Analysis of the "Style" trend in 2022/23
In the Spring/Summer 2022/23 Spring/Summer and Fall/Winter 2022 runways, sweatshirt styles rose in the following categories: minimalist, street, sporty/outdoor, vintage, workwear, ethnic, sophisticated/luxury and courty. Among them, minimalist clothing has soared the fastest, accounting for 9.0% of the 2022/23 runway;
The categories that saw the decrease in the proportion were: College, Sweet, Romantic/Ladylike, Everyday Casual, Lolita, Urban and Sexy. ButEveryday casual wear is still the main style of women's sweatshirts。
1) In the women's sweatshirt market in Q1 2022 and the 2022/23 runway,Text/letters/numbers, cartoons, and contrasting/color-blocking are the main popular patterns of women's sweatshirts;
2) At the end of the show, animal patterns, plants and flowers, logo logos, are womenThe proportion of sub-popular patterns for sweatshirts remained stable, ranging from 3.0% to 7.0%.
Analysis of "colour" trends in 2022/23
1) In addition to the base color of black, white and gray,绿⾊系是2022第一季度⼥装卫⾐趋势环境中占⽐最高的色系；
2) In the 2022/23 Spring/Summer and Fall/Winter runways, the green series is also ranked in the TOP5;
3) From the major shows场端来看，绿⾊系中主要流⾏的颜⾊是深⻘⾊、深云杉绿、奶⽩绿、锐绿、翠绿、冰绿，等，其⾊彩占⽐及成⾐展示如上图所示。
2022/23 "Special Processes" Analysis
1) In addition to basic crafts such as printing and dyeing, the popular special craft elements of sweatshirts are manifested in the runway: splicing, quilting, beading/sequins, embroidery, and hollowing;
2）The proportion of "splicing" elements in the show and the market side is very high.且保持稳定；
3) The popularity of "quilting" and "embroidery" on the show showed an upward trend; And there is a downward trend in beads/sequins.
1) ITIB, Uniqlo and UR are the three brands with the highest sales of women's T-shirts in 2021, with Uniqlo having the most sales;
2) The three brands with the largest month-on-month upward trend are Semir,MO&CO./Moanke和K SOEUR，除这些品牌之外，其余七家的环比均有下滑。
1）2021全年度⼥装T恤中，同⽐在增⻓的品牌有：美洋、伊芙丽、MO&CO./摩安珂、BOY LONDON、烈⼉亲亲、K SOEUR；
2）美洋的增⻓率最⼤，超过30%，⽽其His brand is declining year-on-year;
3）ITIB和优⾐库在2021年中的销售表现最好，其T恤品类全年销售额均超过3亿元；
4) Among the major brands selling women's T-shirts in the Tao market, ITIB, BOY LONDON, and MO&CO have higher average prices, while Sen Ma, Lie'er Qinqin, and K SOEUR have lower unit prices.
"Price" distribution and change trend
1）淘系市场2021全年度⼥装T恤的核⼼价位段是0-50元, followed by 50-100 yuan, the price of a single product is lower;
2）同⽐2020年，0-50元和50-100元价位段的商品销量下滑较⼤，⽽100-400元之间的T恤销量下滑不明显；
3) After entering 2022, the overall price of women's T-shirts has not changed much, and the proportion of sales in each price segment has basically remained stable.
2022Q1 key "color" analysis
In the first quarter of 2022, the key colors of women's T-shirts (except black and white) were gray, pink, blue, green and apricot, with pink on the rise this year. The picture above is represented by the UNIQLO brandThe color group is displayed.
Different "sales" trends in 2021
1) In 2021, the highest proportion of women's T-shirts was commuter, followed by Korean clothes, but the average price of the two items was the lowest, less than 70 yuan;
2）The UK has the highest single product prices, which is represented by the TEENIE WEENIE brand;
3) Simple clothes and street clothes are also popular styles for women's T-shirts.
2022Q1 main "style" analysis
1) Commuters and KoreanAfter 2022,The style with the highest market share in the Amoy women's T-shirt;
2) Simplicity, streetwear, and European and American clothes are also the core styles of women's T-shirts.
Sales trends of different "patterns".
1) During the period of 2020-2021, the patterns of women's T-shirts (except for solid colors) are mainly letters/numbers/text, cartoons, and splicing/color blocking;
2）The proportion of solid colors in the fourth quarter was much higher than in the other three quarters；
3）Entering the first quarter of 2022After that, the pattern trend did not change much. However, the proportion of animal motifs has decreased, while the striped elements have an upward trend.
Basic information of the top 10 brands in 2021
1) UNIQstorehouseITIBAnd Evely is2In FY021, we had the highest sales of women's shirts三个品牌；
2）尽管环比略有下降，但优衣库的销售额、市场份额、销量仍在女装衬衫市场上占据主导优势地位；
3) The month-on-month upward trend is the largestThe three brands are:ITIB、大喜自制和K SOEUR。
1) In the market sales of women's shirts in 2021, the brands that are growing year-on-year are: ITIB, Pumpkin Valley, Daxi Homemade, K SOEUR, Evely;
2) ITIB saw the largest growth rate, while other brands declined year-on-year;
3) Uniqloand ITIB had the best sales performance in mid-2021, with annual sales of more than 160 million yuan in its shirt category;
4）在淘系市场售卖⼥装衬衫的主要品牌中，ITIB、⼤喜⾃制、伊芙丽、TEENIE WEENIE的单品均价较⾼，⽽茵曼、K SOEUR、优⾐库的单价较低。
"Price" distribution and change trend
1）淘系市场2021全年度⼥装衬衫的核⼼价位段是0-50元，其次是50-100元，单品价格较低；
2）同⽐2020年，0-50元、50-100元、100-200元价位段的商品销量下滑较⼤，⽽200-300元和300-400元之间的衬衫销量下滑不明显；
3) After entering 2022, the overall price of women's shirts has not changed much, and the proportion of sales in each price segment has basically remained stable.
2022Q1 key "color" analysis
2022年第⼀季度⾥，（除⿊⽩⾊系外）⼥装衬衫的关键⾊彩是蓝⾊系、绿⾊系、Apricot color, pink and off-white color, of which green color has a clear upward trend this year. The picture above is a display of color group goods represented by the Xiaohange brand.
Different "style" sales trends in 2021
1) In 2021, the highest proportion of women's shirts was commuter, followed by Korean shirts;
2）韩系⻛格的衬衫的单品价格最低，不到100元。 The price of a single item in the UK is the highest, and here it is TEENIEWEENIE brand as the representative;
3）Simple clothes, OL clothes, sweet clothes, etc., are also popular styles for women's shirts.
1）2022年第一季度里，Commuter and Korean shirts are still the ones with the highest market share among Amoy women's shirts;
2) Simple, sweet, and OL are also the core styles of women's shirts;
3）Sweet and slightly amplitude升趋势。
1) During the period 2020-2021,POLO collar, square collar, and V-neck are the main collar types of women's shirts in the Tao market, accounting for more than 60%;
2）POLO领在第一和第四季度中的占⽐较第二和第三季度⾼，⽽V领在第二和第三季度的占⽐较⽐第一和第四季度⾼；
3) After entering the first quarter of 2022, V-necks and stand-up collars have an upward trend, accounting for 15.7% and 12.3% respectively; 4) Although the market share of large pointed collars is not high, it is gradually becoming popular.
Basic information of the top 10 brands in 2021
1）优衣库、ITIB andTEENIE WEENIEbe2021年度中女装卫衣/绒衫销售额最高的三个品牌；
2）环比上升趋势最大的THE THREE BRANDS ARE ANGEL CHEN, ITIB ANDGAP, AMONG WHICH THE ANGEL CHEN BRAND SKYROCKETED MONTH-ON-MONTH WITH 7 NEW MODELS, OR THERE WAS A MARKET EXPLOSION.
High-growth "brand" analysis
1) In the 2021 women's sweater/fleece sweater, the brands that are growing year-on-year are: ANGEL CHEN, ITIB, BOY LONDON, GAP;
2）ANGEL CHEN增⻓率最⼤，⽽其他品牌的同⽐都在下降；
3) Uniqlo and ITIB had the best sales performance in mid-2021, with annual sales of their sweater/fleece category both exceeding 170 million yuan;
4）在淘系市场售卖⼥装卫⾐/绒衫的主要品牌中，ANGEL CHEN、ITIB、The average price of single products of BOY LONDON AND MO&CO is higher, and the unit price of Miziqi, Senma, Tangshi and Uniqlo is lower.
"Price" distribution and change trend
1The core price segment of women's sweatshirts/fleece sweaters in the Tao market in 2021 is 50-100 yuan, followed by 0-50 yuan, and the price of single products is low;
2）Compared with 2020, the sales volume of goods in the price range of 50-100 yuan, 0-50 yuan, and 100-200 yuan declined greatly, while the sales volume of goods of 200-300 yuan and 300-400 yuan declined significantly;
3）After 2022, the price of women's sweatshirts/fleece sweaters has moved up as a whole, the sales volume in the range of 100-200 yuan accounts for about 30%, second only to 50-100 yuan.
In the first quarter of 2022, the key colors of women's sweatshirts/fleeces (except for black and white) are gray, green, blue, pink and red, with green showing a clear upward trend this year. The above is a display of color group goods represented by the TEENIE WEENIE brand.
Different "style" sales trends in 2021
1) In 2021, the highest proportion of women's sweatshirts/fleece sweaters is commuter clothes, followed by Korean clothes, but the average price of the two items is the lowest, less than 100 yuan;
2) Streetware, simplicity, and gender-neutral are also popular styles for women's sweatshirts/fleeces.
2022Q1 main "style" analysis
1) After entering 2022, commuters and Korean sweaters are still the ones with the highest market share among Amoy women's sweatshirts/fleeces;
2) Streetwear, simplicity and sweetness are the core styles of women's sweatshirts/fleeces. Among them, sweetThere is a slight upward trend.
1）2020-2021年，⼥装卫⾐/绒衫的图案主要以字⺟/数字/⽂字、纯⾊、卡通/动漫为主，且市场份额基本稳定，其占⽐共超过80%；
2) After entering the first quarter of 2022, the pattern trend has changedNot much, thoughThe striped element has an upward trend。
