Zhiyi 618 Special Dark Horse Inventory|Taobao & Tmall Women's Clothing Narrowing the Gap in Growth; Men's multi-brand year-on-year growth exceeded 30,000%
2022-06-30
Zhiyi Technology
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而在这些TOP品牌之外，有部分品牌依然值得我们注意：尽管他们的销售战绩不如头部那般亮眼，销售额或销量排名暂时无法跻身前列，但同比去年618却有着令人惊喜的跃升，可以称之为2022年618黑马服装品牌In the future, the clothing market will have great competitive potential.
TodayZhiyi BranchTechnology released the "Dark Horse Inventory of Zhiyi 618 Topic: "2022 Tmall Taobao 618" Clothing Brand Dark Horse List", use sales big data to inventory and analyze the most noteworthy dark horse brands in the four major industries of women's wear, men's wear, children's wear, and home wear during the 6.14-6.20 period, help you gain insight into more trends, and pay attention to the potential stocks in advance.
1.Or attributedWomen's clothing categories such as sunscreen clothing continue to sell well，The brand with the highest year-on-year surge index of 618 Tmall women's clothing is "Bananain Banana flagship store".sales exceeded 2.6 million yuan, an increase of 8316.59% year-on-year, ranking TOP1 on the Tmall women's clothing list;
2.In the TOP10 list of Tmall women's dark horses, "ELLE women's clothing flagship store" is the brand with the highest sales, with a year-on-year increase of 1446.5%, ranking 4th on the dark horse list. According to the background of Zhiyi data, ELLE focuses on high-quality dresses, and the unit price is relatively high, and the price of dresses is mainly concentrated in the range of 300-600 yuan;
3.It is worth noting thatThe year-on-year growth of the top 10 brands on the Tmall women's dark horse list has exceeded 500%, and the sales are more than 1.5 million yuan.
1."Jeanswest Fashion Flagship Store" and "RetoTrape Flagship Store" increased by more than 30,000% year-on-yearIt is the two brands with the highest year-on-year growth index in 618 Tmall men's wear, and also exceeds the growth index of all brands in Tmall women's wear, children's wear and underwear/home wear;
2.There are 6 brands in the TOP10 of Tmall men's dark horse list with a year-on-year increase of more than 1000%.The overall growth performance is better than that of Tmall women's wear。
【Tmall Children's Wear Brand Dark Horse List】Unscramble:
1.Compared with the TOP10 dark horse list of Tmall women's and men's clothing,The growth of Tmall children's clothing brands is relatively sluggish，仅有「 酷尔迪尼旗舰店 」、「宝贝亨亨童装旗舰店」、「cute life旗舰店」3家品牌的同比增长指数破1000%，最高为1288%；
2.In the TOP10 list of Tmall children's clothing brands, the "Q21 flagship store" became the brand with the highest sales volume of 1.2 million yuan, an increase of 418.52% year-on-year, and ranked 8th on the dark horse list.
[Tmall underwear/home wear brand dark horse list]解读：
1."Palando's official flagship store" is the only brand in the 618 Tmall underwear/loungewear dark horse list that has exceeded 1,000 year-on-year and reached 2196%;
2.618天猫内衣/家居服品牌黑马榜TOP10中，排名第2的「造福⻦旗舰店」销售额超过了240万，并取得了602.4%的同比增长，业绩亮眼；
3.60% of Tmall underwear/home wear dark horse brand sales exceeded one million yuan,整体量级高于童装黑马榜。
1.In the 618 Taobao women's clothing brand dark horse list, "ZR STUDIO Customization" soared by 7457.82% year-on-year compared with last year's 618 sales, and is the only store among Taobao women's clothing brands with a year-on-year increase of more than 7000%, much higher than the other 9;
2.A total of 3 Taobao women's clothing brands have a year-on-year growth index of more than 1,000 yuan, of which the sales volume of "Lady Custom", which ranks third, is 4.979 million yuan, which is the highest sales brand in the TOP10 of the dark horse list;
3.From the perspective of the overall women's clothing brand,The year-on-year growth index and sales gap between the top 10 of Tmall women's clothing and Taobao women's clothing dark horse list are gradually narrowing。
【Taobao Men's Wear Brand Dark Horse List】解读：
1.淘宝男装品牌整体的同比增长表现优于淘宝女装, the growth index of the 10 men's clothing brands on the list all exceeded 500%However, due to the small size of the brand, the sales volume did not exceed one million yuan;
2.「 杰尼威尼品牌店 」是淘宝男装黑马榜中唯一一家同比增长超10000%的店铺，远高于其他9家。
【Taobao Children's Clothing Brand Dark Horse List】Unscramble:
1."littlebear children's wear" is the TOP1 year-on-year growth in the 618 Taobao children's clothing brand dark horse list, and it is also the brand with the highest growth rate in Taobao women's wear, men's wear, and underwear/home wear, reaching 32623.44%;
2.「 littlebear⼩熊家童装 」和「 JUSTIN 糖公⼦家童装 」的同比增长指数均破30000%，与淘宝男装中的「 杰尼威尼品牌店 」一起成为Taobao 618 is the only 3 clothing brands with a year-on-year increase of more than 10,000；
3.The 10th-ranked "Yummy Rocky Gift" grew by 117.46% year-on-year, with sales of nearly 1.2 million, making it the only one in the TOP10 of Taobao's children's clothing brand dark horse list with sales exceeding one million yuan.
[Taobao underwear/home wear brand dark horse list]Unscramble:
1.Judging from the list of all the dark horses of women's clothing, men's clothing, children's clothing, underwear/home wear on Tmall Taobao,The year-on-year growth rate of the top 10 brands on the Taobao underwear/home wear dark horse list was the smallest, and the sales volume of the brands on the list is also the smallest;
2."Silingjia Home Wear" is the brand with the highest year-on-year growth in the 618 Taobao underwear/home wear dark horse list, reaching 301%.
That's it for this time"Zhiyi 618 Special Dark Horse Inventory: "2022 Tmall Taobao 618" Clothing Store Dark Horse List"More hot-selling store analysis, category growth, and more(as shown in the figure below)canScan the QR code belowAdd a customer service WeChat IDGet it for free~
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