Trends for 2022, what to see?
On Douyin, we find:
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Exaggerated graffiti letters on the streets
It is interpreted as a sense of design and functional style
Niche JK, Lolita, Hanfu
被“Z世代”穿成了新潮流
The rise of wild outdoor camping
Casual and comfortable mountain outfits have become popular
…
A new way of life is bringing new aesthetic trends
A special report on Douyin released by Zhiyi Technology"Fashion Wear from the Trend of Life)", we summarize the ten lifestyle trends of Douyin users, which are:
High-quality wild, street ceiling, immersive home, recyclable, Hualiu is the top stream
办公室浅秀、⼏分像从前、技术流耍酷、暴汗仪式感、次元艺术家
Next, this article will look at:Top five of the top 10 trendy lifestylesAs a template, by dialyzing the traffic data on Douyin, we can accurately analyze the corresponding fashion outfits of target consumers, and foresee the most DOU trends.
*Note: This article is excerpted from "Douyin Special Report - Fashion Wear from the Trend of Life (Part I)", as well as brand & talent recommendation content, accurate customer group analysis,Follow the WeChat public account of [Zhiyi Technology] and reply to the "Douyin Report"CangratisGet the full report.
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List of keywords
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Consumer characteristics
They crave to slow down from their fast-paced work, to relax and be free, to love the outdoors, and to wear comfortable, simple and practical clothing.
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Key LOOK
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Key trend points
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Key colors
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List of keywords
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Consumer characteristics
Most of them have more freedom in their careers and have fewer restrictions on their work and life.
Cold, casual, free, confident, independent, and cool, it aims to break the boundaries between men and women in the clothing industry, find a balance between neutrality and softness, and reinterpret modern style.
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Key LOOK
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Key trend points
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关键色彩
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List of keywords
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Consumer characteristics
This kind of people are gentle, clean, low-key and friendly representatives, with a relaxed attitude to life, and infiltrate comfort into all aspects of life.
They love relaxed, natural clothing, emphasizing softness and comfort and simple combinations. Books, movies, and pets are their life companions.
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Key LOOK
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Key trend points
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Key colors
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List of keywords
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Consumer characteristics
They pursue a simple lifestyle of doing nothing, while pursuing perfection and ultimate style in simplicity, and delight the body and mind through exquisite dressing, expressing the attitude of enjoying a good life.
This group of people likes clothes with harmonious colors and smooth lines; Dressing pursues a sense of air and breathing, as well as a sense of high-end and relaxed atmosphere; Pay attention to the texture of the garment and pay attention to the care of the garment.
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关键LOOK
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Key trend points
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Key colors
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List of keywords
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Consumer characteristics
The common denominator of this group of people is that they love traditional Chinese culture and like to use this oriental aesthetic way of dressing to express the fashion outlook and lifestyle of contemporary Chinese.
他们喜爱融合传统东方审美与现代实用元素的衣物，偏爱盘花、盘扣、印花、水墨、刺绣等中国元素。
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Key LOOK
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Key trend points
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Key colors
以上便是"Douyin Special Report - Looking at Fashion Wear from the Trend of Life (Part I)"All the content of the disclosure, corresponding to each categoryBrand & Talent Recommendation, Accurate Customer Group Analysis，关注【知衣科技】微信公众号并回复“Douyin report", that's it免费Receive~
In the next part, we will analyze "The office is shallow, a bit like the past, the technology is cool, the sweat ritual sense, and the dimensional artist"The corresponding fashion outfits, we will release them next week, so stay tuned. Click on the right预约演示You can learn more about the product details~
