Battle Report | The first wave of pre-sale TOP10 of Tmall Double 11 clothing category is released! (There are benefits at the end of the article)
2022-11-02
Zhiyi Technology
With the opening of the pre-sale balance at 8 p.m. on October 31, the first wave of pre-sale activities of 2022 Tmall Double 11 has come to an end.
Today, Zhiyi Technology was released"2022 Double 11 Tmall Clothing Category First Wave Pre-sale TOP10 (10.24-31)"RightOctober 24-31During the period, women's clothing, men's clothing, children's clothing and underwear/loungewear stores participating in the Tmall Double 11 deposit pre-sale event were inventoried to help more clothing practitioners understand the latest market trends.
[The first wave of pre-sale rankings of Tmall women's clothing stores]Unscramble:
1. Compare预售首日取得第1的「伊芙丽」(Click on the blue word to view the first-day pre-sale leaderboard.)），"Bosideng" has a pre-sale sales index of 3.63W, jumped to TOP1 in the 24-31 period, and opened a large gap with the 2nd.
2.「MO&Co.」、"Evely"and "Langzi" ranked 2nd, 3rd and 4th respectively in the ranking, and the pre-sale sales index broke 2W;The pre-sale sales index of the 10 Tmall women's clothing stores on the list is above 1W。
3. In terms of pre-sale sales index, "UNIQLO" is the only women's clothing store with an index exceeding 8W, and it is definitely ahead of "Sancai", which ranks second. However, due to the difference in the unit price of goods, the pre-sale sales index of "Sancai" is better than that of "Uniqlo".
4. It is worth noting that 70% of the 10 stores on the list are domestic brands, andIt took the top 5 in the first wave of pre-sales。
[The first wave of pre-sale rankings of Tmall men's clothing stores]Unscramble:
1. "Bosideng", "GAP", and "INXX" are the three Tmall men's wear stores with the highest pre-sale sales index on the 24-31st.
2. Except for "Hazzys", which ranked 10th, there are 9 other companiesTmall on the listThe pre-sale sales index of men's clothing stores is above 1W, and "Bosideng" has achieved the highest value of 1.57W.The overall pre-sale sales index of men's clothing is lower than that of Tmall women's clothing。
3.Tmall men's wear has a total of 2 stores, and the pre-sale sales index breaks 5W, respectively "Uniqlo" and "Semir".
4. During the first wave of pre-sale period, 5 of the 10 Tmall men's clothing stores on the list are domestic brands, accounting for slightly less than Tmall women's clothing.
[The first wave of pre-sale rankings of Tmall children's clothing stores]Unscramble:
1. "Balabala Official Flagship Store" has achieved the TOP1 total pre-sale of Tmall children's clothing stores, with a pre-sale sales index of 2.5W, and the second-ranked "British" pre-sale sales index is 1.4W.
2.A total of 6 Tmall children's clothing stores have a pre-sale sales index of more than 1W, the "Balabala Official Flagship" and "Minibalabala Flagship Store" under the "Balabala" brand occupy the first and fifth places respectively.
3. The pre-sale sales index of "Balabala Official Flagship" exceeded 10.5W, and "Uniqlo" exceeded 84,000.childThe overall pre-sale sales index of the stores on the list is higher than that of Tmall men's and women's clothing, a total of 3 broke 5W, and 8 broke 3W.
[The first wave of pre-sale rankings of Tmall underwear/loungewear stores]解读：
1. "Bananai", "Ubras" and "Neiwai" are the three underwear/loungewear stores with the highest pre-sale sales index during the first wave of pre-sale period, and the pre-sale sales index is above 10W. thereintoThe pre-sale sales index of "Bananai" exceeded 30W, ranking first among all stores in the four industries of Tmall women's wear, men's wear, children's wear, and underwear/home wear。
2. Compared with women's clothing, men's clothing, children's clothing and other industries, the 10 Tmall underwear/home wear stores on the list have a large gap between the highest and lowest values of their pre-sale sales index, indicating that the Matthew effect in the industry is obvious.
3EXCEPT FOR "VICTORIA'S SECRET" AND "UNIQLO", THE REMAINING 8 TMALL UNDERWEAR/LOUNGEWEAR STORES ON THE LIST ARE ALL DOMESTIC BRANDS.
4. It is worth mentioning that among the 10 stores on the list, among the sales participating in pre-sale and the proportion of total store sales, "inside and outside" is the store with the highest proportion of pre-sale sales in the TOP3, and "Shuyang" is the store with the highest proportion of pre-sale sales in the TOP10.
基于Tmall stores participating in the Double 11 deposit pre-sale event from 10.24 to 10.31Data, Zhiyi Technology found:
1. Similar to the performance on the first day of pre-sale,"UNIQLO"It is on the list in the four major industries of women's clothing, men's clothing, children's clothing, and underwear/home wear, and the pre-sale sales index of men's and women's clothing is No. 1, and the pre-sale sales index of children's clothing and underwear/loungewear are in the top 5.
2.Bosideng凭借羽绒服的高客单价，在第一波预售期内天猫男女装店铺中，均取得了预售销售额指数第1名的好成绩。
3.基于预售Sales Index, horizontal comparison of the four garment industries, the top 5 are ranked as:Banana (Underwear/Loungewear) > Bosideng (Women's) > Ubras (Underwear/Loungewear) > Balabala (Children's Wear) > MO&Co. (Women's)。
4. Based onPre-saleSales volume index, horizontal comparison of the four garment industries, the top 5 are ranked as:蕉内（内衣/家居服）＞Ubras（内衣/家居服）＞内外（内衣/家居服）＞Balabala (children's clothing)＞优衣库（女装）。
5.根据四大行业排行榜的The average of the pre-sale sales indexManifestation:女装＞内衣/家居服＞男装＞童装；Pre-saleThe average of the sales volume index表现：Lingerie/loungewear> children's clothing> women's clothing> men's clothing。It shows that on the whole, women's clothing sales still have an advantage, and in terms of sales, underwear/home wear is relatively strong, and men's clothing sales and sales are slightly weaker.
That's it for this time《2022双11天猫服装类目第一波预售TOP10（10.24-31）》的全部内容，更多双11排行榜，可提前Pay attention to "Zhiyi Technology"WeChat public account, we will announce it next week.
【User Benefits】
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