2022 marks the 14th year of Double 11 since its birth. Although the Internet traffic dividend has peaked and the competition has become more and more fierce, butThe Double 11 promotion is still a must-win place for all brand merchants to missis the best opportunity to achieve high-quality growth.
Therefore, now that growth is becoming more and more difficult, the dark horse stores that break through the double 11 are more worthy of recognition.
Zhiyi Technology through insightThe data performance of Double 11 in 2021 and 2022, sort it outTmall women's clothing, men's clothing, children's clothing and underwear/home wear four major industries of high-growth "dark horse" storesto help major garment practitioners understand the new forces in the industry for the first time.
Previously, in the first week after the end of Double 11, Zhiyi Technology continuously released a series of data review lists, includingThe first day of pre-sale, the final list, boys' and girls' underwear and home furnishings and other industry categories are popularetc., pay attention to [Zhiyi Technology] reply"2022 Double 11You can read the list collection and enjoy the latest industry data for free.
The following are the followingTmall women's clothing, men's clothing, children's clothing, underwear/home wear dark horse store TOP10List, Enjoy:
【Tmall Women's Dark Horse Store Ranking】Unscramble:
1. "Senwa Flagship Store", "Fasilu Flagship Store" and "Xin Yiying Flagship Store" are the three stores with the largest year-on-year increase in sales of Tmall women's clothing stores from October 24 to November 11, of which the TOP1 "Senwa Flagship Store" increased by 422%.
2. In the TOP10 list of Tmall women's dark horse stores,A total of 7 companies increased by more than 200% year-on-year, and Korean minimalist style is the most。
3. According to the ratio of sales volume of Tmall women's clothing stores participating in the Double 11 pre-sale event / store-wide sales, among the stores on the list, "ELLE Women's Flagship Store" and "Y6Y Flagship Store" are the highest, and "Fasilu Flagship Store" is the lowest.
4. Based on the sales of the store / the original price of the store,The No. 1 "Senwa Flagship Store" has the largest discounts, the No. 2 "Fasilo flagship store" is the smallest.
【Tmall Men's Dark Horse Store Ranking】Unscramble:
1.The overall year-on-year increase of the TOP10 men's dark horse stores on Tmall is higher than that of Tmall women's and children's clothing, the highest of which were "tbx flagship store" and "NASACLOT flagship store", respectively, with sales increasing by 3,333% and 3,269% year-on-year.
2. Among the 10 Tmall men's dark horse stores on the list, they have the most casual daily and street stylesThe price of goods is the most in the price range of 100-300 yuan。
3. Combined with the data analysis of the ratio of sales volume to store-wide sales of stores participating in the Double 11 pre-sale activities, the "RASS flagship store" is the store with the highest proportion of pre-sale sales, and the "flagship store of increased denim clothing" is the lowest.
4. Ranking store sales/original price sales of store merchants, "TBX Flagship Store", which ranks 1st, and "Jereno Apparel Flagship Store", which ranks 10th, has the largest discounts, and "ClimaxVision Flagship Store", which ranks 5th, has the smallest discounts.
【Tmall Children's Clothing Dark Horse Store Ranking】Unscramble:
1. The "Lietong Flagship Store" was the store with the largest year-on-year increase in sales of Tmall children's clothing from October 24 to November 11, reaching 1,236%, far surpassing the "Q21 Flagship Store", which ranked second.
2.Sporty, fun and cute style is the style with the highest proportion among the 10 Tmall children's clothing dark horses on the list。
3. Based on store sales/original price sales of store merchants, "Flying in the Snow Kids Flagship Store" is the largest discount in the TOP10 dark horse of Tmall children's clothing stores, followed by "Fanlie Flagship Store".
4. According to the ratio of sales volume of Tmall children's clothing stores participating in the Double 11 pre-sale event to the sales volume of the whole store, the "Lelejove flagship store" ranked 6th among the stores on the list was the highest, followed by the "moodytiger flagship store" ranked 3rd.
【Tmall underwear/home wear dark horse store ranking】Unscramble:
1. "TBH Beast Home Furnishing Flagship Store" and "Atelierintimo Cyan Official Flagship Store" are the two stores with the largest year-on-year growth in Tmall underwear/loungewear sales from October 24 to November 11, and they are also the only two stores with an increase of more than 1,000%.
2.Among the top 10 underwear/loungewear dark horse stores on the list, simple and natural styles account for the highest proportion。
3. According to the ratio of the sales volume of the store participating in the Double 11 pre-sale activity to the sales volume of the whole store, Zhiyi Technology found that the "translucent underwear flagship store" had the largest discount, followed by the "Sleep Shangmei flagship store", and the "atelierintimo cyan official flagship store" was the smallest.
4. Combined with the data analysis of the ratio of the sales volume of the store's participation in the 11.11 pre-sale event to the sales volume of the whole store, the "atelierintimo official flagship store" ranked 2nd was the highest, the "Sleep Shangmei flagship store" ranked 7th and the "translucent underwear flagship store" ranked 10th was the lowest.
That's it for this timeTop 10 list of Tmall dark horse storesThere are also more detailed sales band share proportions, price segment sales, and hot-selling store analysisDouble 11 Business Analysis Reportto click on the right side of the page【Request a demo】, or scan the QR code to make an appointment to request more reports.
