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Women's clothing has always been regarded as the growth point of the garment industry with infinite potential, and it is the existence of the most active consumption, the most complex demand and the largest capacity in the entire garment industry.

Standing at the junction of 2022 and 2023, Zhiyi Technology chooses to look back with dataLadiesThis year's best-performing market hit is used as a reference sample for decoding future trends.

Key points of this article

1.Dresses, casual pants, down jackets, wool knitwear and T-shirts are the five categories with the highest proportion of women's clothing sales, accounting for more than 44.62% of the total.

2. Consumers have a high degree of recognition of Tmall brand dresses in the price range of 200-500 yuan.

3.In 2022, consumers showed a trend of more recognition of the main down jacket brand.

4.Women's T-shirtsHitThe concentration of brands is high, and the TOP5 popular models are respectively occupied by "Uniqlo" and "Fairy Pocket".

This article belongs toZhiyi TechnologyTmall women's clothing chapter of the "2022 year-end inventory series"., will be analyzed from 2022.1.1-12.31 Tmall women's clothing market sales data recorded by Zhiyi Technology.

According to the annual sales trend of women's clothing e-commerce, the sales trend of the domestic women's clothing market has been warming up since August until October, that isDuring the Double 11 warm-up event, the consumer demand for women's clothing, which had been suppressed for a year due to the epidemic, broke out intensively, exceeding 16.29% year-on-year in 2021。

Combined with the category distribution of women's clothing sales throughout the year, it can be seenDresses, slacks, down jackets, wool knits and T-shirtsIt is the top 5 categories with the highest proportion, with a total market share of over 44.62%.

[Tmall Women's Wear-Top 10 Popular Dresses]Unscramble:

1.The sales index for the women's-dresses category was lower，是整个女装TOP5品类中头部与腰部差值最小，销售额较为平均的代表。上榜的10大爆款中没有出现绝对优势的连衣裙爆款代表。

2.「ITIB官方旗舰店」共有4款连衣裙上榜，按知衣销售额指数分别排名在第1、2、6、8。值得注意的是，4款连衣裙均为联名款。

3.从价格段来看，除了TOP1商品售价在1000元以上，其余连衣裙绝大多数位于200-500元区间内，说明消费者对200-500元价位段的天猫品牌连衣裙认可度较高。

【天猫女装-休闲裤爆款TOP10】解读：

1. In the TOP10 list of popular styles in the women's clothing-casual pants category, the top 3 stores in the sales index are "UNIQLO Official Flagship Store", "Sanqin Flagship Store" and "Yifanshi Flagship Store", with a total of 8 brands on the list, of which "UNIQLO Official Flagship Store" won the 1st, 9th, and 10th places.

2.整体来看，女装-休闲裤品类的10大爆款价格带都集中在250元以下, more than half of which are in the range of 50-100 yuan; The colors of the styles shown in the product pictures are also neutral colors such as black, brown and gray.

3.阔腿裤、运动、西装裤、卫裤、宽松、高腰、加绒等是上榜爆款商品标题中出现频率较高的词汇。

【天猫女装-羽绒服爆款TOP10】Unscramble:

1. In the TOP10 list of women's wear-down jackets, "Gaofan Flagship Store", "Nerdy Flagship Store" and "Uniqlo Official Flagship Store" won the top three, and "Bosideng Official Flagship Store" has a total of 3 models on the list, ranking 5th, 7th and 8th respectively.

2.有趣的是，上榜的10大爆款分别属于7个品牌，但有「高梵」「波司登」、「雪中飞」、「鸭鸭」4个为主营羽绒服品牌，相较2021年的爆款品牌分布，2022 reflects the trend of consumers recognizing the main down jacket brand。

3.TOP1的“高梵黑金八格”羽绒服销售额指数达到了1.7W，超出TOP2爆款7000多差值，同时也是本文盘点的所有女装品类中销售额指数最高的存在，当然这与其2499-2779元的高客单价不无关系。

4.作为女装中客单价最高的代表性品类之一，本次上榜的10大爆款中有90%的商品价格超500元，其中有4款更在1000元以上。

5.上榜是10大爆款女装羽绒服中，细分属性表现为：7款为长款，3款为短款；9款带帽。

【天猫女装-毛针织衫爆款TOP10】 解读：

1.「优衣库官方旗舰店」共有4款上榜了女装-毛针织衫爆款TOP10，分别位于第4、5、9、10；「ITIB官方旗舰店」有2款，位于第1和第3。

2. From the perspective of the price band distribution of the top 10 popular wool knitwear, 3 are between 100-150 yuan, and the rest are mostly concentrated in the 200-350 price range, among which the price fluctuation range of the "ITIB official flagship store" co-branded model of TOP1 is the largest.

3.羊毛、半高领、气质、圆领是上榜的女装-毛针织衫爆款商品标题中出现频率较高的词汇。

[Tmall Women's Clothing-T-Shirt Top 10]解读：

1.女装-T恤的10大爆款所属品牌集中度较高，共有5款属于「优衣库官方旗舰店」，且分别位于1、2、5、7、9。同时，前5大爆款分别被「优衣库」与「妖精的口袋」所包揽。

2. In addition to TOP3's "Fairy Pocket White Velvet Semi-high Neck Earth Color Long-sleeved T-shirt" with a price tag of 300 yuan, the rest9款商品均在50-80元之间，为本文盘点的所有女装品类中售价最低。

3.根据女装T恤10大爆款的细分属性分布，有3款为短袖薄款，6款为高领秋冬内搭打底款。

4.值得注意的是，TOP1的“优衣库圆领T恤白色短袖”的销售额指数达到了9500，是女装羽绒服TOP2之外数值最高的存在，作为低客单价品类，说明该款在销量层面占有极高优势。

That's it for this time女装年度爆款榜单TOP10（天猫篇）的全部内容，如果需要了解其他品类的详细数据，扫码添加知衣科技运营专家，或关注「知衣科技」微信公众号，我们将在2023年陆续发布重磅内容。