The key word of popular men's clothing is "couple"? The list of the best selling men's clothing of the year is announced! Zhiyi year-end inventory

In recent years, after young men such as the post-90s and 95s and Generation Z have gradually replaced and become the main force of men's clothing consumption, the national tide has risen, and the men's clothing industry is gradually occupying and expanding its market share.

Today, Zhiyi Technology will use data to review the best performance of the yearMenExplosive style, leaving a perfect footnote for the men's wear industry in 2022.

Key points of this article

1.Casual pants, T-shirts, down jackets, jackets and sweatshirts are the five categories with the highest proportion of men's clothing sales, and the sum of the five accounts for more than 61.25%, which is slightly higher than that of women's clothing and children's clothing.

2. manIn the category of T-shirts, down jackets, jackets and sweatshirts, keywords such as couples and unisex are emphasized in the product titles, indicating that under the genderless trend, more women are also involved in consumption decisions in men's clothing.

3.From the list of popular men's down jackets, it can be seen that although men's consumption power is lower than that of women, their consumption choices and krypton gold goals are more focused, and the sales index of popular models is higher.

4.There are middle-aged and elderly men's clothing on the list of popular men's jackets, indicating that the middle-aged and elderly men's clothing market has great potential.

According to the statistics of Zhiyi Technology, the men's clothing industry in 2022 (2022.1.1-12.31).The sales trend has been warming up since September and is rising steadily.

From the perspective of the category distribution of men's annual sales,Casual pants, T-shirts, down jackets, jackets and sweatshirtsIt is the five men's clothing categories with the highest proportion of sales, accounting for more than 61.25%, and the concentration is higher than that of women's and children's clothing.

Next, Zhiyi Technology will focus on Tmall men's wearCasual pants, T-shirts, down jackets, jackets and sweatshirtsHitoutput"2022 Year-end Inventory Series" - "Year-end Popular Men's Wear (Tmall)"to discover the new trends in menswear.

[Tmall men's wear-slacks hot TOP10]Unscramble:

1. "Farres Flagship Store", "Romon Official Flagship Store", and "Baleno Baleno Flagship Store" are the stores that belong to the TOP3 popular men's wear-casual pants, and the "Uniqlo Official Flagship Store" has a total of 3 models on the list, ranking 5th, 7th, and 8th respectively.

2. Zhiyi Technology noted,Men's - slacksBig 10In the popular model, the price of the goods is between 0-200 yuan, of which there are 2 models in the 20-70 yuan.

3. Elastic, straight, quick-drying, fleece, sports, and business are words that appear frequently in the titles of the TOP10 men's wear-casual hot models.

[Tmall men's wear-T-shirt popular TOP10]Unscramble:

1. "Thumb White Little T Official Flagship Store" has 3 men's T-shirts on the list of the TOP10, respectively 1st, 4th and 10th;This was followed by the "Uniqlo Official Flagship Store", which won the second and third places.

2. TOP1's men's T-shirt is a unisex cotton long-sleeved undershirt from the "Thumb White Little T Official Flagship Store", with a sales index of 1.6W, nearly twice as much as the second place.

3.A total of 7 T-shirts on the list have keywords such as unisex and couple outfits in the product titles。

[Tmall men's wear-down jacket popular TOP10]Unscramble:

1. A total of 6 stores are on the list of the top 10 popular styles in the men's wear-down jacket category, of which "Metersbonwe Official Flagship Store", "Schroh Flagship Store", "Bosideng Official Flagship Store" and "Uniqlo Official Flagship Store" each occupy 2 models.

2.TOP1's "Metersbonwe Tone Down Jacket New Winter Glossy Windproof" created a sales index of 6.6W with a commodity price of 500-700 yuanIt is the most popular item with the highest sales index in a total of 20 categories in the four major industries of women's wear, men's wear, children's wear and underwear/loungewear in 2022.

3. In addition to TOP1, the sales index of the top 2 and TOP3 of the men's wear-down jacket category also exceeded 10,000, and even the TOP10 had a sales index of nearly 7,000, indicating that although men's consumption power is lower than that of women, they have more choices than women's diversification.The goal of men's "krypton gold" is more focused, and its performance is the most prominent in the down jacket category。

4. Although it belongs to the men's wear-down jacket category, the 1st, 2nd, 4th, 6th, and 9th of the top 10 popular models on the list all indicate keywords such as unisex and couples in the product title, indicating that the consumer group is not limited to men.

[Tmall Men's Wear-Top 10 Jacket Explosions]Unscramble:

1. The top 10 popular models in the men's wear-jacket category in 2022 are almost monopolized by the "Uniqlo official flagship store", which not only occupies 7 places, but also occupies all the top five, with a sales index of 6928 in TOP1.

2. Among the top 10 popular jackets on the list, the 2nd, 3rd, 5th, and 9th are all marked with the same style in the product title, indicating that the consumer group is not limited to men.

3. Ranked 7th is the "Daddy Autumn and Winter Jacket Three-in-One Jacket Grandpa Middle-aged and Elderly Winter Jacket" of the Gonglun Clothing Flagship Store, with a product price of 167 yuan, descriptionMiddle-aged and elderly men's clothing also has a large market potential to be tapped。

4. Compared with the convergence of other categories, the product title of men's wear-jacket has more personalized words, such as military, functional, baseball jacket, pilot, overalls, etc., descriptionConsumers' aesthetics for men's jackets are becoming diverse。

[Tmall men's wear-sweatshirt TOP10]Unscramble:

1. Most of the TOP10 popular men's wear-sweatshirts belong to trendy brand stores, especially the contracted customers of Zhiyi, the trendy fast fashion men's wear brand "CHINISM" won the 1st, 3rd, and 9th, and "714street" won the 4th, 5th, and 6th.

2. Due to the strong attributes of the popular sweatshirts on the list, the mention rate of words such as American, high street, and tide is relatively high, and Japanese and Hong Kong styles are also emphasized. At the same time, under the influence of genderless, oversize and other trends,The content of keywords involving couples and men and women accounts for up to 60%。

3. The price segment of men's popular sweatshirts is relatively concentrated, with a total of 70% of the popular sweatshirts on the list concentrated in the price range of 150-250 yuan.

4.销售额指数TOP1为“CHINISM CH加绒连帽卫衣”，以领先第2名近4000的数值取得压倒性优势。

5.总的来看，上榜的10大男装爆款卫衣图案颜色较为单一，绝大多数表现为胸口带有字母/logo图案的冷色调款。

以上便是本次男装年度爆款榜单TOP10（天猫篇）的全部内容，如果需要了解其他品类的详细数据，扫码添加知衣科技运营专家，或关注「知衣科技」微信公众号，我们将在2023年陆续发布重磅内容。