In 2022, the repeated epidemic situation has given birth to the home economy, which has also made people pay more attention to the comfort of intimate clothing, and the demand for underwear and home wear has increased significantly, creating the outbreak of the market segment and becoming a structural growth track in the large clothing industry.
Now, Zhiyi Technology will use data inventoryLingerie/loungewearThis year's most outstanding market hits, summarizing consumption rules and discovering future trends.
From the perspective of the category distribution of annual sales of underwear/loungewear,bra, pajamas/loungewear sets, women's briefs, men's boxers and socksIt is the top 5 categories with the highest proportion,thereintoBras and pajamas/loungewear sets both accounted for more than 20% of sales，The proportion of the fiveitand超65.44%。
Based on this, Zhiyi Technology outputs“2022年终盘点系列“之《年终爆款内衣/家居服篇（天猫）》，针对这五大品类的爆款TOP10制作榜单，作为市场流行趋势参考。
【天猫内衣/家居服-文胸爆款TOP10】解读：
1.共有5家店铺上榜内衣/家居服-文胸品类的爆款TOP10，其中知衣合作品牌「ubras内衣旗舰店」占据了第1、第4、第7-10共6个名次, showing the absolute dominance of the brand in the bra sector.
2.文胸品类作为女性的刚需消耗品，10大爆款文胸的销售额指数全部过万，且TOP1的销售额指数达到4.6W，TOP2为2.4W，甚至TOP10都有1.1W，是所盘点的2022年度女装、男装、童装与内衣/家居服四大行业共20个品类中销售额指数最高的品类。
3.本命年、红色内衣、抗菌、软支撑、果冻条、欧阳娜娜同款、聚拢、无尺码等关键词在上榜的内衣/家居服-文胸爆款商品标题中提及率较高。
4.由于爆款TOP10榜单中「ubras内衣旗舰店」前10占6，加之与「Bananain蕉内旗舰店」、「NEIWAI内外官方旗舰店」等同属于近年崛起新式内衣代表品牌，因此价格段多集中在100-200元之间。
【天猫内衣/家居服-睡衣家居套装爆款TOP10】解读：
1.与文胸榜单类似，睡衣家居套装TOP10爆款榜单同样被知衣合作客户「Bananain蕉内旗舰店」占据5个名次，分别为第2、3、4、6、10。
2.从整个榜单来看，睡衣家居套装的商品定价较集中，60%在250-400元之间，另40%在150-250元之间。
3.“同款”是睡衣家居套装中出现频率最高的关键词，不论是虞书欣、王一博、张若昀还是周冬雨，甚至是“烈儿宝贝直播间”，都体现出明星红人带货效应。
4. 9 of the 10 popular pajamas and home sets on the list emphasize "couple" in the product title, and the other 1 also has the meaning of men and women.
【天猫内衣/家居服-女三角爆款TOP10】解读：
1.在内衣家居服-女三角裤爆款TOP10中，「Bananain蕉内旗舰店」有3款入榜，「hongdou红豆旗舰店」与「ubras内衣旗舰店」各2款。
2. Although it is not as good as the sales index of the bra category that exceeds 10,000, there are also 4 models in the women's triangle that exceed 10,000. It is worth noting that the price of goods in the women's triangle category is much lower than that of bras.
【天猫内衣/家居服-男平角内裤爆款TOP10】Unscramble:
1.与文胸品类同理，Men's boxer briefs作为男性的刚需消耗品，上榜的10大爆款销售额指数也全员过万，TOP1的销售额指数达到4.1W，TOP2为2.1W，TOP10为1W，It is the second highest category in the overall sales index after bras。
2.「Bananain蕉内旗舰店」、「猫人宏展专卖店」与「南极人裤袜旗舰店」是本次内衣/家居服-男平角内裤TOP3爆款的所属店铺。「有棵树旗舰店」共有3款上榜，分别位列第5、7、9；「Bananain蕉内旗舰店」2款上榜，分别位于第1和第6。
【天猫内衣/家居服-中筒袜爆款TOP10】解读：
1. "Antarctic People Feihong Store", "Bananain Banana Flagship Store", and "Cotton Bamboo House Flagship Store" are the stores that belong to the TOP3 hot styles of underwear/loungewear-medium socks. The "Cotton Bamboo House Flagship Store" has 3 models on the list, ranking 3rd, 7th and 10th respectively, and the "Bananain Banana Flagship Store" has 2 models on the list, ranking 2nd and 5th respectively.
2.中筒袜品类的整体商品价格较低，全部位于0-80元价格带区间，且多在50元内。同时，中筒袜的TOP1销量指数达到了9600，TOP10亦有2900，说明薄利多销，品类的年销量可观。
3.上榜的10大中筒袜爆款中，男款占6，女款占3，男女同款占1，说明以男性消费者为主。
4.吸汗、防臭、纯棉纱线是上榜的内衣/家居服-中筒袜爆款商品标题中出现频率较高的词汇。
以上便是本次内衣/家居服年度爆款榜单TOP10（天猫篇）的全部内容，如果需要了解其他品类的详细数据，扫码添加知衣科技运营专家，或关注「知衣科技」微信公众号，我们将在2023年陆续发布重磅内容。
