Next, Zhiyi Technology will focus on Tmall children's clothingPants, down jackets, T-shirts, suits, and ordinary coats are popularoutput"2022 Year-end Inventory Series" - "Year-end Popular Children's Clothing (Tmall)"，Share market trends with apparel practitioners.
[Tmall Children's Wear-Top 10 Popular Pants]Unscramble:
1. "Uniqlo Official Flagship Store", "Xtep Children's Wear Flagship Store" and "Converse Children's Shoes Flagship Store" are the top 3 stores in the sales index of the TOP10 children's clothing-pants explosion, among which the sales index of "UNIQLO imitation lamb's wool sweatpants" in TOP1 is 4363, exceeding the second by nearly 1400.
2. From the point of view of the price segment,The price of children's clothing and pants is relatively dispersed, and the range difference between commodity prices is large, both 49-149 yuan, and 198-329 yuan,It is speculated that the price of children's clothing-pants is greatly affected by merchant operations or promotional activities。
3. Fleece, warmth, sports, and base are words that appear frequently in the titles of the TOP10 popular children's clothing-pants.
[Tmall Children's Wear-Top 10 Explosive Down Jackets]Unscramble:
1. A total of 6 stores are on the list of the TOP10 popular children's wear-down jackets, of which the "Flying in the Snow Kids Children's Wear Flagship Store" won the 4th, 6th, and 8th places, and the "Nanny Goose Flagship Store" and "Gaofan Flagship Store" each have 2 each.
2. TOP1's "Nanny Goose Children's Down Jacket Thickened Medium and Long White Duck Down" is priced at 349 yuan, and the sales index has reached 1.1W, exceeding the 6000 value of the second place, and it is also the highest sales index among all children's clothing categories in this article.
3. On the whole,The prices of the top 10 popular products on the list of children's clothing-down jackets are mostly more than 300 yuan, and the sales index is more than 3000.
4. Overall,Among the 10 popular models in the children's wear-down jacket category, the styles displayed in the product pictures are mostly red and dark blue, with rich colorsIn the title of the product, words such as foreign gas, New Year's greetings (New Year), science and technology warmth, and light and thin appear more frequently.
[Tmall children's clothing-T-shirt popular TOP10]Unscramble:
1. Among the top 10 popular children's clothing T-shirts on the list, 70% of the product prices are between 50-100 yuan, andOverall, although the sales index of this category is low, the value is relatively balanced, the gap between TOP1 and TOP10 is only 600, indicating that there will be no monopoly super explosion in the children's clothing T-shirt category in 2022, and the overall situation is more blooming.
2. Quick drying, ice feeling, and base are the words that appear frequently in the titles of the top 10 popular products of children's clothing-T-shirts.
[Tmall Children's Wear-Top 10 Sets of Popular Models]Unscramble:
1. On the whole,The sales index of the children's clothing - set category is below 1600It is the category with the lowest sales index among all the children's clothing categories listed in this article, and only 6 models have a sales index of more than 1,000.It is also a category representative with a low unit price and a low sales index with children's clothing-T-shirts。
2. Among the top 10 popular models in the children's clothing-suit category,The style and version are more diverse, and IP can bring effective salesFor example, the first place is an Ultraman/Spider-Man suit, and the children's clothing such as school sportswear and slam dunk basketball uniform are also ranked 3rd and 6th.
3. Interestingly, TOP10 is a "[Member Exclusive] Surprise Blind Box Children's Adult Spring, Autumn and Winter Random" from the "moodytiger flagship store", with a price of 168-188 yuan and a sales index of 871.1.As a form of sales of lucky bag blind boxes, its best-selling has a high reference value, which is not only topical and curious, but also beneficial to clearing inventory。
[Tmall Children's Wear-Top 10 Popular Ordinary Jackets]Unscramble:
1. Children's Clothing - Top 10 List of Popular Ordinary CoatsIt is almost covered by the official flagship store of the cooperative brand "Balabala" and the "official flagship store of UNIQLO".，其中「巴拉巴拉」拿下6款，「优衣库」3款。
2.与童装-羽绒服品类的表现类似，童装-普通外套的上榜爆款，商品图展示的款式颜色与图案更为丰富鲜明，商品标题中对潮、时尚、摇粒绒的提及率较高。
3. In addition to TOP1's "Balabala Erjo New Cotton Clothing Two-piece Windproof and Cotton" "The commodity price is 398-498 yuan, most of the rest are between 150-400 yuan, and 50% are mainly concentrated in the price band of 250-350 yuan.
