
23/24秋冬米兰男装周It attracted Italian menswear brands such as Prada, Fendi, Armani, Zegna and the returning Gucci.
On the show of this fashion week, Zhiyi Technology noticed男装设计开始趋于理性,将重点放在剪裁和面料,摒弃了繁琐细节,突出现代主义的简约风格。
Under this trend, in order to show individuality,不少品牌开始在色彩搭配上下足功夫,为这一季米兰男装周留下深刻记忆点。
This article is excerpted from《23/24秋冬米兰时装周色彩趋势分析-男装》,以数据分析洞察色彩与搭配,作为新季秋男装企划灵感参考指南。
The following is an excerpt from the report, Enjoy:

Vertical comparison of the three seasons of menswear color trends at Milan Fashion Week:
⼤地⾊系、绿⾊系、橙⾊系和粉⾊系呈上升趋势,The blue color has fluctuated and increased for three consecutive years。
Classic black, white and grey and earthy tones are the main colors of the season, but⼤地⾊仍然占⽐最多, showing that brands are looking for a simple and familiar gentleness this quarter.
Overall, combined with the analysis of the data of the show style in this quarter, we can know that most of the consumers更追求低饱和度的中性⾊彩,但仍有不少Bright colors as accents。体现了男性消费者们在追求实⽤主义的同时,塑造精致形象也成为了主流趋势。




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