Big Data &AI, Empowering Apparel Brand Product Strength | Zhiyi Technology debuted at the "7th Annual CIO Ceremony of the Fashion Industry"

On February 25, 2023, Spotlight Co-creation · The 7th Annual Ceremony of CIO in the Fashion Industry was held in Fuyang, Hangzhou.

It is reported that the ceremony was hosted by EFCIO, bringing together 200 well-known brands in the fashion industry, 30 heavyweight guests and 300 industry elites, focusing on the integration of the fashion industry and digitalization, and conducting in-depth discussions and exchanges.

Zhiyi Technology, as a digital leader in the fashion industry, also participated in this event. At the meeting,Yang Shudong, VP of Zhiyi Technology Market, shared the theme of "Using Big Data & AI to Enhance Product Strength".。

The sharing mentioned that in recent years, China's new consumption track has ushered in a new wave of iterations, and new brands and opportunities have been born in fashion, FMCG, food and other industries.Correctly interpreting and applying the digital interpretation and application of users and markets, and reacting quickly to launch the "right" products, will be the key factors for brand successIt is also the basic ability that many traditional brands or brands that have become the overlord must have.

Based on high-precision AI technology, Zhiyi Technology has built an information search engine in the fashion industry, taking clothing as an example, it has built the largest structured clothing database in the industry, and has precipitated a large number of high-quality clothing data assets. Up to now, the Zhiyi database has accumulated more than 1 billion clothing picture materials, and the structural design elements have reached 100 billion yuan, covering domestic e-commerce and social media platforms such as Tmall, Taobao, Douyin, Xiaohongshu, Dewu, etc., and gradually extending to cross-border platforms such as Amazon and SHEIN.

"Under the empowerment of data, it used to take 30-60 days to plan/research report only 1-3 days, and the data empowerment provided by Zhiyi allows clothing brands to better adapt to product design models such as fast reaction and originality under multiple channels, and improve the explosion rate of products", Yang Shudong used accurate numerical changes to show how Zhiyi products use data to improve product power.

As of February 20, 2023,Zhiyi Technology has served more than 9,000 fashion companies。

At this meeting, the new products of Zhiyi were also introducedDesign Flow WorkstationThe product is positioned to improve the efficiency of the design organization through AI and network-wide interconnection. "In traditional design, there are problems such as long clothing chains, high difficulty in information entry, and lack of effective collaboration platforms, which make it difficult to guarantee the number of designs and design efficiency under the design needs of new channels," Yang Shu shared1 second marking, which solves the problem of designer's information entry”。

At the same time, the product embeds the "design collaboration" capability into the workflow, and "planning, design, and sample clothing" can be completed online, which greatly improves the collaboration efficiency of designers/brands, ensures that the design assets of the enterprise are not lost, and makes clothing design"From the Excel era to the era of intelligent interconnection”。

The product alsoIt supports modular capability output, shares the ability of "1-second marking" and information interconnection for enterprises, and solves the new scenario needs of "commodity library" and "intelligent shopping guide" of enterprises。

Since the product has been on the market,It has helped Urban Beauty, Li & Fung, Weaving Division, Belle, and Red Dragonflyand many other brands have upgraded their design organizations.

As a national high-tech enterprise driven by artificial intelligence technology, Zhiyi Technology has been committed to standardizing the output of data-based trend discovery, explosive mining and supply chain organization capabilities since its establishment in 2018It has developed a series of data intelligence SaaS products for the footwear and apparel industry and all categories, and has served thousands of fashion brands and platforms such as UR, Vipshop, Ayazhi, Trendy, Peacebird, Ubras, Golis, Bananai, etc.

In the future, Zhiyi Technology will continue to feed back product power with data, drive new growth, and reshape the new ecology of the industry.