In just four steps, unlock the world's most fashionable sports style The Zhiyi Sports Zone is online!

I wonder if you have noticed that the element of sports is becoming more and more taken for granted in daily life? Trendy sweatshirts, yoga pants, outdoor jackets...The distinction between traditional sportswear and everyday wear tends to blur。

Even before you know it,Sporty style began to be incorporated into the fashion systemIt has become a joint weapon for major luxury brands to compete for attention resources, or a high-frequency outfit in blockbusters for fashionable elites to go out on the street.

"It's comfortable and good-looking to work and work, and you can wear it directly to dance Liu Genghong after work, which is convenient."

In addition to the familiar regular sports such as running, hiking, and camping, niche sports such as frisbee, rock climbing, paddle boarding, and lure have entered the public eye with their easy-to-use and social attributes, becoming new opportunities in the field of sports。 whereasSports trend items that can walk between sports and going out on the street at will are naturally easier to gain the love of consumers。

Therefore, traditional clothing brands will highlight the comfort and functionality of the item by adding sports elements; Sportswear brands enhance the trend sense of basic models by enriching the visual... In the market competition between the two sides, the rise of the "trendy sports style" market has given birth to batches of "dark horses" represented by Lululemon, which have flourished in the consumer market of hundreds of billions of dollars.

Entrance: The upper right corner of the Zhiqian section

whereasZhiyi's new "Sports Zone" launched today(Note: This function is a value-added service), it can be regarded as a market detector of "trendy sports wind".fromFind the style, look at the outfit, find the brandarriveLook at the trendThe four major demand points are cut in, one-stop to help clothing brands interested in the "trendy sports" market, and get the relevant trends that are both forward-looking and landing in the first time.

In terms of finding money, the newly launched sports zone continues the convenient experience of finding clothes in the series of products, and also brings together styles from dozens of platforms such as shows, brand pre-sales, fashion blockbusters, INS, Xiaohongshu and street photography.

Different from other products, the sports zone presets the screening of camping wind, functional wind, leisure sports style, tooling style and other trendy sports style.There is no need to classify and sort, and you can aim at the style design "on the tuyere" at the first timefor a smoother money-finding experience.

Click [See More] to enter the [Style Filter Page], and through Zhiyi's exclusive sports filter conditions and sorting conditions, you can support free combination and screening from design elements such as region, style, category, color and fabric.Comprehensively improve the efficiency of "digging treasures" in sports-style styles。

In addition to looking for money, the sports zone also selects high-quality INS/Xiaohongshu sports bloggers, from low-fan niche to top-notch large, covering the trend of fashion and social media in an all-round way, which is convenient for clothing brandsEfficiently and accurately capture the fashion trend and marketing trend in the vertical sports field。

Combined with the preset sports and outdoor influencer tags in the sports section, as well as the sorting conditions such as the number of fans and interactions provided, you can alsoRetrieve bloggers within the scope of demand more accurately and quicklyas an alternative reference for advertising.

In addition to bloggers on social media, in the post-pandemic era, major brands have also made efforts to develop trendy sports, such as Jacquemus x NIKE, GUCCI x Adidas, and a large number of new niche sportswear brands have sprung up to further subdivide the trend.

Knowledge of the sports area, thenIt includes the latest trendy sports brands from around the world, up to the big brands with high recognition, down to cutting-edge niche brands, which is convenient for clothing brands to expand their horizons directly from the design perspectiveAnalyze the design ideas of niche brands from the perspective of trends,Capture, Discover,Extend their design inspiration as a reference.

On the other hand, the Zhiyi Sports Zone is also on the shelves[Trend Report] Exclusive to "Trendy Sporty Style", exclusive analysis of fabrics, colors, styles under the style.

In addition, the report also contains a collection of social media information such as data, brands, and influencers related to trendy sports styles, which is forward-looking on the basis of design, but more down-to-earth to help clothing brands provide both market attributes and a sense of design, which can be directTrend analysis of continued use.

For example, click on the2024 Spring/Summer sports women's clothing key brandIt can be seen that Zhiyi has included and sorted out cutting-edge sports women's clothing brands such as TorySport, Varley, VAARA, and NAGNATA as recommendations, which are convenient for clothing brands to designInspirational references.

At last

If you're new to the line【Sports Zone】If you are interested, scan the QR code below or click on the bottom right"Request a demoRight awayReservations are freeMore detailedProduct demonstration (support online/offline), let's act quickly~