July 10,The "South China Women's Wear Autumn and Winter Growth Conference" hosted by Zhiyi Technology was successfully concluded in Guangzhou。 The theme of the conference is "New Autumn and Winter Business New Increment".It brings together nearly 400 industry elites, brand representatives and innovative forcesto jointly explore a new growth path for women's clothing e-commerce enterprises in South China in 2025.
The atmosphere of the conference was warm, and the agenda was compact and in-depth, mainly focusing on "how to break through the growth bottleneck in the context of the fading traffic dividend, the upgrading of consumer demand and the intensification of homogeneous competition", and a number of industry experts brought wonderful sharing:
"Breaking the Game in 2025, How to Get Back the New Growth of Business in Autumn and Winter"
Head of Zhiyi Technology South China: Jiang Haibo
Jiang Haibo opened with a deep analysis of the severe challenges faced by the current apparel e-commerce industry, emphasizing that in the era of peak traffic, enterprises need to shift from traditional thinking to user-centricity, use AI big data to dig deep into user value, and find new growth momentum through refined operations and innovative marketing models.
Regarding the breakthrough ideas in 2025, he pointed out that AI big data will play an increasingly important role in personalized recommendation, intelligent product selection and empowering the whole process of clothing development, and enterprises should actively embrace technological change and make decisions with data in order to be invincible in the future competition.
Refactoring: Women's Wear Innovation Trends & Fabric Trends for AW26
Zhiyi Technology Trend Director: Zhang Lei
Zhang LeiThe "2026 Autumn and Winter Women's Clothing Innovation Trends & Fabric Trends" report was released on the spotand, for the first time, interpret the content of the report simultaneously. Starting from the analysis of market trends, he combined relevant data and phenomena to summarize the five major consumer trends in the current women's clothing market:
1. The overall consumer market population is refined-oriented, and the "she economy" has become an important engine for consumption boost;
2. Women "loosen their bonds" in multiple narratives and promote the "she economy" to enter the stage of deep self-satisfaction;
3. The emotions of the three major female groups reconstruct the consumption narrative of "she economy";
4. Under the trend of daily nutritious diet, healthy snacks are becoming the new favorite of social gatherings;
5. Mix and match, layering, no fear and no internal friction, women's clothing has entered the era of "attitude-oriented".
In addition, Zhang Lei also shared the report8 PV fabric trends, 11 color predictions and 15 key style recommendations, systematically interpreting the latest industry trends in women's clothing for Fall/Winter 2026. He pointed out that consumers are increasingly paying attention to the added value and brand concept of clothing, and innovative designs that can meet these needs will become a new growth point. This sharing is not only a release of trends, but also an in-depth guidance for brands on how to differentiate themselves and innovate products.
"New Ways of Growth from Data to Explosive Models and Case Dismantling"
Director of Operations of Zhiyi Technology: Chen Shouhuang
Chen's sharing focused on data-driven growth practices. He started from the Hangzhou women's clothing, which had a significant growth in performance in the first half of the year, and analyzed the underlying logic and explosive methodology of its growth, explaining that the core lies in the upgrading of precise positioning and efficient product planning mode.
He summarized a general popular style planning and selection strategy, using the three steps of recognizing yourself, finding the right force and opening better to clarify the brand's core advantages and the key to growth, and then use the explosive structure table - AI data-driven design instructions to strengthen the "explosive thinking", shorten the communication link between planning and design, and ensure that product development and market demand are highly matched, so as to promote performance growth.
In the sharing, Chen Shouhuang also dismantled a number of practical cases from data analysis to successful creation of popular models, demonstrating the powerful ability of AI to improve conversion rates, optimize user experience and accurately reach target customers. Through vivid cases and clear logic, participants were provided with a growth methodology that can be directly referenced and applied to help enterprises achieve effective conversion from data to sales.
It is worth mentioning that in the interval between the conference activities, the participants also enjoyed a "unique" tea break -Participate in the Bubble Mart blind box lucky draw, added a lot of fun to the conference, and gradually pushed the atmosphere to a climax!
In addition, the conference also:A special fabric color card experience area has been set up, let the guests attendYou can touch and feel the texture and texture of different materials and colors, inspire design, and communicate directly with suppliers to understand the latest fabric trends and technical applications.
The successful holding of the "South China Women's Wear Autumn and Winter Growth Conference" not only provides a high-quality platform for women's clothing e-commerce companies in South China to learn, communicate and cooperate, but more importantly, it once again proves its professional strength and forward-looking vision in the digital empowerment of the fashion industry.
In the future, Zhiyi Technology will continue to deepen the integration and innovation of AI big data and the fashion industry, work with partners to jointly develop the incremental market, and help more clothing brands create a more brilliant tomorrow.
