AI Improves Fashion Design Hit Rate | Zhiyi Technology debuted at "CHIC China International Fashion & Apparel Fair 2023 (Spring)"

March 28-30, 2023Zhiyi TechnologyAs a digital leader in the fashion industryInvited to exhibit"CHIC China International Fashion & Apparel Fair 2023 (Spring)",at1.1 Hall 507The booth provides product introduction services and was held yesterday"Science and Technology Innovation Investment and Financing Ecological Summit" gave a keynote speech.

It is reported that CHIC 2023 (Spring) is a well-known and influential apparel professional brand exhibition in Asia, with a total of 1,271 exhibitors and 1,255 high-quality apparel brands unveiled this year.Take "CHIC, all things prosper".The theme attracts global fashion resources and presents a comprehensive picture of the development of Chinese clothing brands under the influence of new lifestyles.

At the meeting,Yang Shudong, VP of Zhiyi Technology Marketing, shared the theme of "Big Data & AI to Enhance Product Strength".From the introduction of the era change in China's consumer goods industry, we will deeply analyze how to explore business opportunities in the changes in demand and market environment, explain in detail how to use big data and artificial intelligence to improve the popularity rate of clothing, and find more certainty in the industry.

It was pointed out in the sharing thatAt present, the competition of brands pays more attention to the hard power of the product itself, which has evolved from the era of "channel traffic" to "Channel traffic products"In the era of both diversity, many well-known brands will build scenarios through multi-dimensional data for consumer analysis.Objective and rational data can help you find the key points in complex channels and variables.

thereforeCorrectly interpreting and applying the digital interpretation and application of users and markets, and reacting quickly to launch the "right" products, will be the key factors for brand successIt is also the basic ability that many traditional brands or brands that have become the overlord must have.

Taking the apparel industry as an example, Zhiyi Technology's "AI helps the garment industry" independently developed a set of garment search system based on deep learning algorithms, and conducts data intelligent analysis of dozens of dimensions and nearly 1,000 tags through AI recognition algorithms such as garment detection, garment feature extraction and garment retrieval, so as to provide trend changes and style research and development direction prediction for apparel enterprises.

presentlyZhiyi Technology has built the largest structured apparel database in the industryIt has accumulated more than 1 billion clothing picture materials, and the structural design elements have reached 100 billion levels, covering domestic e-commerce and social media platforms such as Tmall, Taobao, Douyin, Xiaohongshu, and Dewu, and gradually extending to cross-border platforms such as Amazon and SHEIN, gradually building extremely high data barriers.

"Zhiyi Technology has built an information search engine in the industry to empower apparel brand customers. For example, the planning/research report that used to take 30-60 days will be compressed to 1-3 days after using Zhiyi, and the brand's quarterly development efficiency and popularity rate will also be greatly improved. Yang Shudong said in the sharing.

Subsequently, Yang Shudong also shared and introduced the new products recently launched by Zhiyi——Design Flow Workstation，The main positioning is to improve the efficiency of design organizations through AI and network-wide interconnection. For example, the "1 second marking entry" function can be directly related to a series of workflows in design and development work.From the era of Excel to the era of intelligent interconnection"。

At the same time, on the basis of integrating the information interconnection capability and image recognition capability of the whole network,Design Flow WorkstationstillIt supports the output of modular capabilities to solve the new scenario needs of enterprise "commodity library" and "intelligent shopping guide" for enterprises.

In an increasingly complex market competition environment, the apparel industry's demand for digital productivity is surging, and the imagination space for data-empowered brand product power continues to expand.According to statistics,The Design Flow workstation has been on the market ever since，It has helped Urban Beauty, Li & Fung, Weaving Division, Belle and Ilkangand many other brands have upgraded their design organizations.

Combined with a series of such as Zhiyi, Zhiqian, Shaking Clothes, Meinian, Zhixiaohong, Overseas Exploration, Alchemy Furnace, etcData intelligence SaaS products for the footwear and apparel industry and all categories，Zhiyi technology is becoming the standard configuration of more and more footwear and apparel companiesIt is expected to further integrate advanced digital technology into the upstream and downstream of the entire fashion industry chain, bringing innovation from the perspective of productivity.