随着文化与品牌自信的双双崛起，新国风时尚亦逐渐被置于更加广阔的文化视野中。meanwhileMany designer brands with both design sense and personality have gradually entered the public's field of vision, becoming the new favorite of consumers.
2018年也被称为「国风元年」，正是在市场更迭涌动的这一年，新锐设计师品牌「致知」With an accurate grasp of user needs and a different kind of national style aesthetic design, it quickly opened up territory and captured the hearts of many independent women.
At the end of 2021, "Zhizhi" and "Zhiyi Technology" officially reached a cooperation.With the help of Zhiyi Technology's advanced big data and AI technology, we can take the pulse of market trends, realize product innovation, and show the unique charm of oriental aesthetics to the world.
The women's clothing market has long been a piece of the Red Sea, and under the "stock era",How to launch more attractive and differentiated products based on the demand points of products in subdivided fieldsIt has become a question that clothing brands have to think about.
要想实现盈利，必须对市场需求有深入的洞察，但对于女装行业而言，预测消费者的需求并在众多需求之中找到合适的平衡点It's not easy.
Since its establishment in 2018, Zhizhi has been making great progress with a trend of savage growth.Even under the influence of the epidemic, Zhizhi is still the sameKeep it upThe average annual growth rate is more than 100%.。
The dire situation in the women's clothing market made Zhizhi realize the importance of digital transformation early on.With the help of Zhiyi's big data analysis, Zhizhi is very fastRealizedThe digitization of the entire product planning process greatly shortens the time for opening payments.
By knowing clothes, knowing styles, and shaking clothes, Zhizhi can be fastIntegrate the information flow of various channels such as Tao, show, social media, Douyin, etc.,In this way, the correct basis for decision-making and judgment can be formed as quickly as possible.
Combined with the massive data provided by the Zhiyi product library, the planners can:In 3S, collect the styles with high sales of Taobao Tmall and recently released styles in the required time period, so as toKeep abreast of fashion trends,And combined with the unique brand image of Zhizhi,Find the direction of opening money accurately and quickly.
When it comes to Zhizhi, the first key word that many consumers associate with is "texture", which is different from most women's clothing businesses blindly pursuing the accumulation of popular elementsA precise balance between design and texture.
In the era of fast food, Zhizhi did not blindly speed up the pace because of external factors, on the contrary,The ultimate pursuit of qualityOn the contrary, it slowed down, and the insistence on the original intention also made it precipitate more and better designs.
But such a slow pace did not make Zhizhi lose its sensitive sense of fashion, on the contrary,Relying on the advanced big data statistics and exclusive image recognition technology of Zhiyi Technology,Zhizhi is always able to quickly and comprehensively analyze the trend trend of all design elements in the market market.
从秀场到社媒，Zhiqian automatically converts tens of thousands of image content into style elements (color, fabric, style, etc.) labels,And each label is presented in the form of data to help ZhizhiQuickly see the growth of each category, color, style, fabric and other elements on each platform.
Enlighten's target customers are women aged 25-35.Materials & CutsIt is the main factor influencing the purchase decision of this part of the customer group.
Therefore, on the basis of huge trend data, Zhizhi will also combine the brand tonality and integrate oriental elements in the design.And use the changes in the sleeve shape and cut to enhance the sense of sophistication in the details.
In addition, Zhizhi is also very particular about the materials used in its products. In order toWhile ensuring the texture of the product, we try to achieve the purpose of environmental protection as much as possible.Zhizhi mostly uses natural materials such as cotton, linen, silk, and wool for the production of clothing, and thus establishes a unique brand image.
For clothing companies, a piece of clothing is needed from selection to design to sample generationAfter the integration of the industrial chain,The whole process requires the involvement of multiple departments, rather than relying solely on the independent work of the designer.
与其他服装品牌一样，致知在产品的设计环节，同样也面临着Material management is difficult and departmental collaboration efficiency is lowand so on. As design teams continue to grow, there is often chaos.
On the other hand, it is easy to be influenced by the aesthetic forms and personal understanding of different designers, if you cannot form an efficient management systemappear设计与品牌调性不符situation,Leads to instability in brand style.
针对这一系列的服装行业管理难题，知衣科技打造了服装设计云协作解决方案「美念」，Helped Enlighten to successfully achieve the seamless integration of design and management.
Meinian has broken the traditional design retention and sharing model of clothing enterprises, and developers or designers can do it with just one clickOne-click to complete the style collection,In addition, the data is automatically synchronized to the cloud, abandoning a series of cumbersome processes such as downloading, classifying, compressing, transmitting, and decompressing, and easily realizing data sharing among group members.
PassAI automatic marking, as well as intelligent search methods,designerYesOrganize all your ideas and get them in quick view.
Move the offline payment discussion process to online MeinianSince then, the efficiency of teamwork has been significantly improved, and the reasonable transformation between design and product has become more efficient.
除了美念之外，知衣科技还为企业提供了覆盖全链路的Design Workstation DF，From the collection of inspiration and styles, to the modification, review, and facelift of styles, to the generation of samples and the distribution of supply chains, DF provides enterprises with a full linkVisualized online cloud collaboration management platform.
With DF, the design director is able to:Fullvisualize the development process of regulatory design,并及时提出意见指导，提升款式开发准确率；商品总监亦能借助及时准确的数据分析，了解设计部门的开发意向，Accurate product planning and SKU task disassembly.
For designers, DF is highly collaborative as wellGreatly improve the efficiency of style development and the pass rate of styles.Save the cost of trial and error and polish more high-quality styles and designs; And the print room is also able to obtain comprehensive information from inspiration to reference mapsUnderstand designers' demands faster and improve pattern making efficiency and accuracy.
With a set of efficient top-down management and collaboration processes, companies are not only reaping double the number of high-quality styles that have been produced before, but also in the processhas accumulated a large number of valuable design assets,So as to drive the growth of the enterprise flywheel virtuous circle.
基于知衣科技所提供的一系列Rationalized and standardized management mode and systematic design asset precipitation solutions,Zhizhi has successfully transformed the talent and inspiration of each of its designers into products with both uniqueness and high value.
Rapid improvement of design capabilities and supply chain capabilities,As a result, Zhizhi has gradually moved towards the public's field of vision, and has been recognized and loved by more and more consumers. meanwhileThe unique design concept and its high quality are in line with the oriental aestheticsIt has also built an insurmountable brand moat for Zhizhi.
In the future, Zhiyi Technology is also thereTrend analysis and design managementIn terms of continuing to empower domestic garment companies, including Zhizhi, to help Chinese brands do a good job in Chinese design and tell Chinese stories!
