In July 2024, Disu Fashion and Zhiyi Technology reached a strategic cooperation。
It will mainly be applied to its brands such as DAZZLE, d'zzit, and RAZZLE with the help of Zhiyi Technology's artificial intelligence technologyImprove the efficiency of money search, design and operation, shorten the whole process cycle from model selection to new products, and empower e-commerce business lines.
Next, we will analyze the role that the data can play in the clothing design of mid-to-high-end women's clothing and what improvements it will bring to the enterprise based on the AI big data solution provided by Zhiyi Technology for Disu Fashion.
According to data analysis, 79% of users believe that product quality is an important consideration when making consumption decisions, and 43% of them believe that it is extremely important. Therefore, creating high-quality products recognized by consumers is the foundation of a brand. For apparel companies, excellent garment design is the embodiment of high-quality product power.
As a highly acclaimed commercial designer brand in the apparel industry,Disu Fashion has always believed that design ability is its core competitionEven the chairman of the company will go to the front line and personally control the brand design. In this context, we can think that the designer team of Disu Fashion is the core competitiveness of the entire company.
Based on this,In 2019, Disu Fashion absorbed 200 R&D and design elites, including 30 professional designers, 30 pattern makers, 30 auxiliary designers and 100 auxiliary technicians。
The core brands of the group have also set up their own independent designer teams, with the chief designer having more than 15 years of experience, and equipped with professional design and development personnel such as accessories, fabric development, and pattern design, so that the brand has the ability to promote research and development while tracking international fashion trends.
After reaching a cooperation with Zhiyi Technology, Disu Fashion will open a new stage of data tracking global cutting-edge fashion trends in future design projects.
Like whatWith the help of Zhiyi Technology's [Zhixiang] products, you can achieve the alignment of fashion information on a global scaleto fill the information asymmetry caused by the designer's inability to visit the front line and field research.
Illustration: [Zhifu] homepage
The first is the show information that represents the right to speak in fashion.
Enter [Know], designerIn the [Show] module, you can directly get high-definition style pictures/videos of new high-definition styles released by fashion weeks and big brands around the world, such as text search or filter "CHANEL Fall/Winter 24/25 Paris", get data analysis of videos, details and design elements, and get the key trends of the brand in the current season with one click.
Illustration: The Show page
In the Trend Report module, then:The trend team of Youzhiyi's professional team continuously outputs industry reports every month, and has accumulated hundreds of reports so far, including an inventory of the runways of each season, such as "2025 Spring Outing Womenswear Pragmatism Brand Collection", "Spring/Summer 2025 Prada Show Analysis: An Illusory Heirloom Wardrobe", or data analysis to summarize the latest show design trends, such as "Fall/Winter 2025/26 Womenswear Trend Data Insights: Denim Pieces", to provide designers with inspiration.
Figure: Trend Report page
And alsoIn the recently launched [Official Selection] function, the official team of Zhiyi has carefully compiled the industry information worth paying attention to in the near future, covering brand design inspiration, runway trends, social media trends, as well as design details such as craftsmanship, pattern design and fabric selection.
Illustration: The Official Picks page
Regarding the problem of finding money that every fashion designer is concerned about, [Zhifu] also provides the following solutions:
- Accurate screening and finding on the [Style] page
Figure: [Style] filter page
The left filter bar of the [Style] page is equipped with multi-dimensional filter conditions such as category, image source, release time, style and styleThe source of the picture has fully covered more than 10 channels such as social media, offline activities and clothing professional sites, realizing "one-click global payment"。
At the same time, based on the big data and image recognition technology and artificial intelligence recommendation engine exclusively developed by Zhiyi Technology,Zhiqian has the largest structured database in the apparel industryIt can identify all the included domestic and foreign style pictures by AI to achieve intelligent classification, and at the same time support filtering by design elements and release time, so as to efficiently locate the content of the post and greatly improve the efficiency of selection.
- The brand is new on the Brand Library page
Zhiqian [Brand Library] includes tens of thousands of clothing brands around the world, whether it is a niche/cutting-edge designer brand, or a top luxury brand.All high-definition images of the latest styles on the new/pre-sale of the brand can be updated simultaneously, easy to discover the brand's new models around the world.
Figure: The Brand Library page
When you enter the homepage of any brand, you can browse the shows, hairies, blockbusters, social media pictures of the corresponding brands in one stop, as well as the correlation analysis report under the Zhiqian [Trend Report].
Figure: The Brand Library page
Based on the various paths described above,[Zhifu] summarizes fashion information from all over the world, and naturally has the ability to find money accuratelyIt can help designers of Disu fashion and other brands to seamlessly integrate with international fashion trends, and provide strong support for design innovation and brand development.
From the perspective of the operation side, the cooperation between Disu Fashion and Zhiyi Technology also has far-reaching strategic significance.
According to the 23-year financial report data of Disu Fashion, the operating income of the e-commerce channel increased by 29.47% year-on-year, ranking first in the same category.
Looking back on a series of strategies for the layout of online e-commerce in 2023, Disu Fashion has achieved remarkable results, such as upgrading and optimizing product presentation and content marketing around the characteristics of different channels such as online shelves, live broadcast rooms, and short videosA number of series of new products achieved GMV (gross merchandise transaction) of more than 1 million yuan on the first day of launch。
We can infer that the refined management of the channel has effectively improved the profitability of Disu Fashion's e-commerce business, especially the Douyin channel, which has almost doubled its revenue, and Xiaohongshu and Dewu, which are actively exploring.
Based on this, it is a logical thing for Disu Fashion to accelerate the layout of online multi-platform and multi-channel in 2024. This is despite the fact that new challenges have arisen, such as a significant increase in the number of new product launches, as well as a significant increase in the design and operational workload.
just rightThe empowerment direction of the apparel industry's data intelligence SaaS products such as [Zhiyi], [Shake Yi], and [Zhixiaohong] under Zhiyi Technology is to improve the efficiency of design and operation, in line with the current needs of Disu fashion, so the two sides have facilitated cooperation.
Figure: Zhiyi Technology product matrix
With the help of [Zhiyi], [Douyi], and [Zhixiaohong], Disu Fashion can establish e-commerce channel insights covering Taobao Tmall, Douyin, Zhixiaohong, and Dewu:
- Data insights and analysis of consumers on major e-commerce platforms
Before and after brands enter new sales channels, they often rely on data analytics to fill the cognitive gaps in operation management, including but not limited to clarifying the preferences of target consumer groups, formulating content marketing strategies, screening suitable co-creators, customizing clothing styles through channels, and making the most basic decisions on parameters such as price/SKU when a new product is launched.
With the help of products such as "Zhiyi", "Shake Yi", and "Zhixiaohong", brands can easily discover the consumer preferences of major platformsSelect a more accurate sales track for them, and use data to select the most certain way to plan new product development and operation, including marketing cooperation, promotion planning, etc., to reduce the risk of any subjective decision-making.
For example, if designers and product operators need to understand the popular designs of various platforms, the [Product Library] function is a time-saving and labor-saving quick entry.
Illustration: [Zhiyi], [Shake Yi], [Zhixiaohong] of the [Product Library] page
As shown in the picture above,The Product Library provides various conditional filters such as sales, sales, category, price band, and attributes, just select according to your needs in turn to mine the target product and the brand to which it belongs, and you can accurately benchmark and carry out specific data analysis.
Based on the data reserve of 200 million social platform images, 40W e-commerce platform stores, and 50W influencers/KOLs of Zhiyi Technology,[Store Library] and [Talent Library] can also help designers/operators explore more market trends。
- Granularity down to category-specific industry insights
In addition to product and store insights, ourThe [Industry Insight] function also meets the needs of brands for the analysis of competing products and the entire market market, so as to greatly improve the efficiency of the commodity department to obtain data and analysis, feed back the operation planning, and make more scientific and reasonable product production decisions.
Figure: The Industry Insights page
Specific to the insight and planning of clothing categories, designers/operators can grasp the dynamic changes of the market by using functions such as [Category Insight], [Attribute Insight], [Brand Insight] and [Price Band Insight].
Figure: The Industry Insights page
On the drop-down page, "Zhiyi" also provides a display of brand proportion and hot-selling products under the corresponding conditions, helping clothing merchants directly obtain all the market information of the subdivided track.
Based on this,Designers can check the proportion of attributes, styles, or styles in each category in the market before starting the design-side workEven vertical attributes such as sleeve length, collar type, and placket of women's woolen coats can be clearly counted, so as to understand the distribution of the market on the spot, infer the degree of satisfaction of consumer needs, and supplement auxiliary product planning and operation decisions.
Figure: The Attribute Analysis page
For example, if a brand wants to develop a straight neck dress, it can filter the "collar type" in the [Attribute Analysis] of [Industry Insights] in advance to check the market situation, evaluate the market sales of such dresses, and the degree of competition.
Through the visual data presentation of Tao, Dou, Red and other channels, brand design/operation can not efficiently and accurately tap into real and specific market feedback, so that "patting the head" product development has become a thing of the past.
In general, in cooperation with Zhiyi Technology, we have introduced data-based intelligent SaaS products in the clothing industry such as [Zhiyi], [Zhiqian], [Shaking Clothes], and [Zhixiaohong].It has become a key strategy for apparel brands to gain insight into consumer needs and promote digital transformation。
These SaaS products not only integrate the trend and market data of Taobao Tmall, Douyin, Xiaohongshu and other channels, but also accumulate in the product planning.The use of data thinking has enhanced the vitality and market competitiveness of products。
For Zhiyi Technology, the cooperation with Disu Fashion once again confirms the importance of data in the field of clothing, and it is also an extremely important incentive.
Looking forward to the future, Zhiyi Technology will continue to deepen its service experience, use AI artificial intelligence technology to continuously explore the connection between consumers and fashion trends, further innovate and optimize the workflow of clothing design and even the entire industry, and find a new direction for the clothing industry with you.
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