In recent years, AI-related topics have always aroused heated discussions from all walks of life. For the cross-border circle, powerful AI tools have brought about a surge in productivity.While the vast majority of people are still hesitating to devote themselves to AI on the shore, a group of people who dare to "eat crabs" have begun to use AI tools to "make money" in the cross-border field。
For example, Amazon launchedRufus shopping assistant, third-party AI content creation tools, and overseas money discovery and other AI optionstools,With the help of AI big data, cross-border sellers can achieve a qualitative leap in efficiency and competitiveness.
These examples all prove that AI is profoundly changing the way the cross-border e-commerce industry plays, allowing practitioners to compete in the fierce market competition"Higher, faster, stronger".
Today, I will talk to you about how AI can help cross-border merchants "make money".
01 AI attempts by giants
The development momentum of AI in the field of e-commerce is so strong that it will naturally not be used by rich and powerful platformsWe missed,For example, Amazon, which has always paid money, contributed and paid attention to AI.
Amazon Rufus splash page Source: about amazon
For exampleAmazon has launched the AI shopping assistant "Rufus" in the US market since July last year, and launched an AI shopping guide in October to introduce Rufus。In December, AWS, the cloud computing arm of Amazon, launched the "Nova" series of generative AI multi-modal models, further promoting the application of AI in the field of e-commerce.
Source: Internet
At the recent Amazon Global Selling Cross-Border Summit, Amazon not only announced its business strategic priorities for 2025, but also launched several revolutionary tools:Seller assistant Amelia, consumer assistant Rufus, and Gen AI tools to help sellers build brands efficiently,It aims to redefine the operation of cross-border e-commerce and the shopping experience of consumers.
However, the trend of AI e-commerce has not only swept Amazon, but other e-commerce giants have also increased their AI technology. U.S. retail giant Target launched several new tools through generative AI in December 2024, among which packagesinclude“Bullseye Gift Finder”，The tool analyzes information such as age, interests, and preferred brands to provide personalized recommendations to consumers.
furthermoreRussian e-commerce giant Wildberries has also launched a new personalized recommendation module based on algorithms and AI technology in its mobile app.It aims to provide users with more accurate product recommendations and preferential information.
Bullseye Gift Finder Tool Source: Target
These measures not only demonstrate the huge potential of AI in the field of e-commerce, but also let us see the infinite possibilities of cross-border e-commerce in the future.
02 AI money finding for overseas prospecting
Recently, DeepSeek, which is popular on the Internet, has set off an application boom at home and abroad, and has become a bright spot in the field of cross-border e-commerce.Zhiyi Technology's cross-border AI selection tool "Overseas Exploration" has also followed, and with its strong data analysis capabilities, it has become an emerging force that cannot be ignored in the field of cross-border e-commerce。
Source: Overseas Exploration
Overseas explorationOverseas exploration mainly provides the latest clothing data on overseas platforms such as Amazon, Temu, INS, and TikTok。It covers 4,000 cross-border clothing sites around the world, with 100 million cross-border commodity data and 6W clothing vertical talent resources.It can not only quickly tap the trend of overseas clothing, but also improve the efficiency of cross-border product selection. It can also reduce marketing costs, one-click monitoring of interested independent sites, e-commerce stores and moreINS bloggers.This provides cross-border e-commerce sellers with more accurate and three-dimensional market insights to help them better understand consumer needs。
Source:Overseas Prospecting
Among them, one of the most prominent advantages of overseas exploration is its real-time data trend analysis ability。For example, in the field of clothing products on overseas platforms such as Amazon, Temu, INS, TikTok, etc., overseas exploration can predict the popular color and design trends in the next quarter according to user interaction and market changes, helping sellers plan in advance and seize market opportunities. Through the efficient real-time data processing engine, the data feedback time is shortened to minutes, and sellers can make decisions quickly, shifting from "post-event analysis" to "instant decision-making", which greatly improves the market response speed.
Source:Overseas Prospecting
In addition, overseas exploration also plays a key role in precise selection and design efficiency。Through the analysis of big data on global e-commerce platforms such as Amazon, TikTok and Walmart, Overseas Finder can gain in-depth insight into trend information such as clothing, categories, styles, colors and fabrics, helping sellers accurately explore the most potential market opportunities.that"Similar Models of Image Search" and "Social Media Selection"and other functions, so that sellers can efficiently screen hot-selling styles, reduce the cost of testing and design risks, and thus improve the efficiency of selection.
Source:Overseas Prospecting
With the help of accurate prediction and efficient screening of overseas funds, cross-border e-commerce sellers can carry out market planning and product design more scientifically, ensure synchronization with global trends, improve design efficiency and reduce market risks.
The customer made a special trip to place an order Source:China News Weekly
The application of AI technology in cross-border e-commerce is not limited to model selection and design，It also dives into the field of content creation. For example, Sun Lijuan, the proprietress of Yiwu Hongsheng Toy Factory, used the AI platform to quickly produce multilingual videos and product introductions, and successfully opened up the international market.She says that with these AI technologies, her turnover has increased significantly, especially when a Mexican customer flew in to place an order after watching her video in Spanish, which greatly boosted her international business growth.
03 Ending
The tide of technology is like a non-stop train, all the way forward. For cross-border people, AI is not an opponent to steal our jobs, it is more like an auxiliary tool to bring upgrades to the entire industry.With the help of AI, cross-border e-commerce can not only run faster, but also run more steadily, so that both buyers and sellers can enjoy a more convenient and intelligent shopping experience, which is not a win-win way?
