2025 Tmall 618 first wave of clothing store list released! （5.16-5.26）
2025-05-28
Zhiyi operation team
At 24 o'clock on May 26, the first wave of Tmall 618, which opened pre-sale on the 13th, came to an end.
Tmall 618 first wave time planning
The first wave of "early adopt" May 13 - May 26
The first wave of pre-sale period: May 13 - May 16
The first wave of final payment & spot buying: May 16 - May 26
Regarding the performance of the clothing industry, Zhiyi Technology has sorted it out beforeTmall 618 opened on the first day (5.16) of the clothing store list(Click here to read), today we will take stock5.16-5.26 The first wave of early purchase of the full cycle of Tmall women's wear, men's wear, children's wear, underwear/home wear, sportswear five major industry sales performanceanalyseAfter superimposing the pre-sale tail payment and the spot, the sales situation of major clothing brands~
*Concentrate:The ranking is based on the "Zhiyi Index", which is weighted by the sales performance of Tmall stores during the period from 5.16 to 5.26 (including sales, sales, collections, etc.).
1.「UNIQLO's official flagship store" topped the list with a 7.5W Zhiyi index, showing its strong appeal."RALPH LAUREN OFFICIAL FLAGSHIP STORE" AND "UR OFFICIAL FLAGSHIP STORE" RANKED SECOND AND THIRD RESPECTIVELY, WITH A RELATIVELY SMALL GAP. The top three intellectual clothing indices are all above 50,000.
2. The clothing index of the top 10 women's clothing stores all broke 2W, which is the most prosperous industry among the five major industries, with more leading advantages.
3. CompareThe first day of a good startlist, "COS Official Flagship Store" and "Sancai Official Flagship Store" are on the list. It is worth mentioning that「RALPH LAUREN's official flagship store" is "out of the circle", and it firmly occupies the second place in the three major lists of women's clothing, men's clothing and children's clothing in this issue；
4. The 10 Tmall women's clothing stores on the listYes70% are Zhiyi cooperative customers, such as UR, MO&Co., Banana, Langzi, edition, Sancai, etc.
1. The top three men's clothing stores are consistent with the list of the first day of the 5.16 opening, and the "official flagship store of Heilan House" still maintains the third place."UNIQLO Official Flagship Store" exceeds "RALPH LAUREN'S OFFICIAL FLAGSHIP STORE" WON THE 1ST PLACE.
2. "UNIQLO Official Flagship Store" and "UNIQLO Official Flagship Store"The "RALPH LAUREN Official Flagship Store" has a clothing index of 2.5W and 1.9W respectively, significantly ahead of the other 8 stores.
2. Compared with the first day of the good start, "i.T Official Flagship Store", "Paulfrank's official flagship store", "Jiaoxia Official Flagship Store" These 3 stores are new stores on the men's clothing list; thereinto"Jiaoxia Official Flagship Store" won the 8th place in the women's clothing list and the 10th place in the men's clothing list respectively, indicating the rise of the subdivided functional clothing market represented by sunscreen。
3. Among the top 10 stores on the men's clothing listThere are 7 cooperative customers of Zhiyi Technology, such as Heilan House,hazzys, JackJones, Peacebird Menswear, Banana, etc.
1. The TOP3 children's clothing stores are"Balabala Official Flagship", "RALPH LAUREN OFFICIAL FLAGSHIP STORE" WITH「davebella flagship store", the top two Zhiyi indices are 2W and 1.4W respectively, and they are the only two in the children's clothing list to exceed 10,000.
2. In this children's clothing listThe list of 10 stores coincides 100% with the first day of opening，「The "Official Uniqlo Flagship Store" has risen from 9th to 4th place, and the "Davebella Flagship Store" has risen from 4th to 3rd place.
3.There are 40%The stores on the list are children's clothing branches that are extended by the main brand, including "FILA Children's Wear Flagship Store", "ANTA Children's Wear Flagship Store", "TeenieWeenieKids Flagship Store" and "Minipeace Flagship Store".Mature brands have become a common choice in the industry to strategically deploy the children's clothing market through sub-brands；
4. More than half of the stores in the list are partners of Zhiyi Technology, such as Balabala,davebella、teenieweeniekids withminipeace。
1. A total of 7 stores on the underwear and home wear list have a clothing index of more than 10,000.ubras Official Flagship Store" and "VICTORIA'S SECRET OFFICIAL FLAGSHIP STORE" BROKE 5W, AND BANANAIN RANKED 3 WITH 3.9W.
2. Compared with the TOP10 list on the first day of the good start, the overlap between the two stores is 70%, and the "miiow official flagship store", "Uniqlo official flagship store" and "Calvin Klein official flagship store" are newly listed stores.The top three list remains unchanged, but the rankings have changed.
3.The "UNIQLO Official Flagship Store" has been on the 4th list in a row, winning the 1st place in the women's clothing list, the 1st in the men's clothing list, the 4th in the children's clothing list and the 8th in the underwear and home wear list, reflecting UNIQLO's absolute advantage in men's and women's clothingIt also shows its continuous penetration ability in market segments such as children's wear, underwear and home wear, as well as the wide recognition of the brand by consumers.
4. On the listVICTORIA'S SECRET, BANANAI, THERE IS A TREE,Komian,Manifin, Amer, Cat Man, etcThe stores are all cooperative customers of Zhiyi Technology。
1.「lululemon's official flagship store" with more than 7W's Zhiyi Index won the sportswear industrySection 1,「FILA's official flagship store" and "The official flagship store of DESCENTEIt is ranked 2nd and 3rd, and the ranking is the same as the first day of the good start.
2. 90% of the store list coincides with the TOP10 on the first day of last year's opening, and most of the rankings have not changed much.「UNDER ARMOUR Official Flagship Store" on the list。
3.adidas, Li Ning, Nike, UNDER ARMOUR, etc. are all cooperative customers of Zhiyi Technology.
That's itMay 16 - May 26Women's clothing, men's clothing, children's clothing, underwear/loungewear, sportswearThe latest store rankings of 5 major industries, pay attention【Zhiyi Technology] publicnumberWe have more 618 content to give!
