As of 24 o'clock in the evening of June 20, the "longest in history" 2025 Tmall 618 has finally come to an end.

According to the official disclosure report, the first-line brands in the apparel industry are leading strongly, and more than 50 brands such as Uniqlo, UR, zara, ubras, and Heilan Home have exceeded 100 million. In the first phase of 618, nearly 345 brands of Tmall clothing have exceeded 10 million transactions, and nearly 3,090 brands have exceeded 1 million. In addition, about 1,088 brands were sold more than 500% year-on-year.

Zhiyi Technology sorted out the period of 5.16-6.20Womenswear, menswear, childrenswear, lingerie, loungewear and sportswearThe sales data of Tmall stores in the five major clothing industries were released"2025 Tmall 618 full-cycle store ranking in the apparel industry", as a reference for the latest developments in the clothing market.

*Note: The ranking is based on the "Zhiyi Index", which is weighted by the sales performance of Tmall stores in the industry from 5.16 to 6.20 (including sales, sales, collections, etc.).

【Women's Clothing】

1. "UNIQLO Official Flagship Store" tops all stores with a Zhiyi Index of 18W, "UR Official Flagship Store" and "ZARA Official Flagship Store" rank 2nd and 3rd respectively, and the top three Zhiyi indices are all above 100,000, and the year-on-year increase is more than 65%.

2.The clothing index of the top 10 women's clothing stores all exceeded 5W, and the average value also exceeded 9WIt is the most prosperous industry among the five major industries.

3. The TOP10 full-cycle women's clothing stores in 2024, The TOP3 Uniqlo, UR and ZARA rankings are the same as last year, and 80% of the stores on the list overlap, and Langzi and Jiangnan Buyi are newly on the list.

4.60% of the 10 stores on the list have an average order value of more than 500 yuanIn addition to Ralph Lauren and Edition, the unit price is more than 1,000 yuan.MO&Co., Jiangnan Buyi and COS are in the range of 500-999 yuan, and the average customer unit price of the other four is below 300 yuan.

5. The 10 Tmall women's clothing stores on the list are70% of them are cooperative customers, such as UR, MO&Co., edition, Jiaoxia, Langzi Jiangnan cloth and so on.

【Men's Wear】

1. The top three men's clothing stores are "UNIQLO Official Flagship Store", "Heilan Home Official Flagship Store" and "RALPH LAUREN Official Flagship Store".UNIQLO's clothing index exceeds 10W, leading other men's clothing stores, and increased by 12.83% year-on-year.

2. Compared with last year's TOP10 men's full-cycle list(Click on the blue word to jump)，The overlap rate of men's clothing stores is only 60%, the TOP6-10 banana, paulfrank, i.t and Youngor are all new players on the list.

3.80% of the top 10 men's clothing stores have an average order value of less than 300 yuan, the lowest is 112.3 yuan for Heilan House, and the highest is 1700.1 yuan for RALPH LAUREN.

4. Among the top 10 stores on the men's clothing listThere are 6 cooperative customers of Zhiyi Technology, such as Heilan House,Peacebird Menswear,hazzys, JackJones, bananas, etc.

【Children's Clothing】

1. "Balabala Official Flagship" has become the TOP1 children's clothing store with a Zhiyi Index of 4.7W, and "Uniqlo Official Flagship Store" and "Davebella Flagship Store" are 2nd and 3rd, and the Zhiyi Index has also exceeded 2W.

2. Year-on-year full-cycle list，Only 50% of the TOP10 lists in this children's clothing list coincide, RALPH LAUREN, ANTA, moodytiger, FILA children's wear, Ying's, and ZARA rose in the rankings. thereintoZARA is on the list of children's top 10 for the first time。

3. According toThe average order price of the top 10 stores, the top three balabala, Uniqlo, davebella and the fifth place ANTA children's wear are all below 100 yuan, onlyRALPH LAUREN IS OVER 1,000, AND THE REST ARE BETWEEN 100-250 YUAN.

4. Many of the stores in the list are partners of Zhiyi Technology, such as Balabala, Davebella, TeenieWeenieKids, etc.

【Underwear/Loungewear】

1. "ubras Official Flagship Store" has become the TOP1 of the 618 full-cycle underwear and loungewear list with a 12W Zhiyi index, with "Bananain Banana Flagship Store" ranking 2nd with 9.3W and "VICTORIA'S SECRET Official Flagship Store" ranking 3rd with 9.1W.

2. Compared with last year's TOP10 list of full-cycle underwear and home wear, the overlap of the two stores is 90%, and the TOP1-4 positions remain unchanged. It is worth noting that VICTORIA'S SECRET is up 120% year-on-year, and ubras is up 62.64% while maintaining its high level.

3."UNIQLO Official Flagship Store" has been on the 4th list in a row, winning the 1st place in the women's clothing list, the 1st in the men's clothing list, the 2nd in the children's clothing list and the 8th place in the underwear and home wear list.It has demonstrated its ability to penetrate the apparel market.Cat People also has 2 stores on the top 10 of the underwear and home wear list this time。

4. Underwear loungewear9 of the top 10 stores have an average order value of less than 200 yuan, only Aimer is 242.7 yuan, and the lowest is 49 yuan for "MiiOW cat underwear flagship store".

5. 90% of the stores on the list are important partners of Zhiyi Technology, such as Bananai, VICTORIA'S SECRET, Youkeshu, Xingmian, Manifen, Aimer, Cat Man, etc.

【Sportswear】

1."lululemon Official Flagship Store" and "FILA Official Flagship Store" won the first and second place in the sportswear industry with the Zhiyi Index of 14W and 10W，"DESCENTE Official Flagship Store" ranked third, which was in line with the first wave (5.16-5.26) list.

2. 90% of the store list is the same as last year's TOP10 in the whole cyclesuperpositionThe "MLB Official Flagship Store" is on the list. Among them, Descente jumped from 7th to 3rd, and the rise was obvious。

3.The average order value of 60% of the stores on the list is less than 300 yuanOnly lululemon and Descente have an average order value of more than 500 yuan. Among the 10, the lowest is 95.9 yuan for Li Ning. , the highest is 839.4 yuan for Descente.

4. adidas, Li Ning, Nike, etc. are all cooperative customers of Zhiyi Technology.

That's it"2025 Tmall 618 full-cycle store ranking in the apparel industry"All of it