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The 2022 Double 11 underwear/home wear category is a hit, and those that make people hoard goods addictively
2022-11-17 Zhiyi Technology
 
Yesterday, Zhiyi Technology was released"2022 Double 11 Women's Clothing Category Explosion"and"2022 Double 11 Men's Clothing Category Explosion"Click on the blue word to read itIt has aroused enthusiastic responses. Today, Zhiyi Technology will release follow-up content, this article is2022 Double 11 underwear/home wear category is a hit
according toBig data analyticsbraPajamas/loungewear set with pantiesbe2022 Double 11 underwear/home wear industryThe three best-performing categories accounted for more than 20% of sales of Chinese chests and pajamas/loungewear sets.
 
Next, Zhiyi Technology will be releasedLingerie/loungewearTOP10 of the category explosion list (Tmall), through the inventory of the three major categoriesThe best-selling hit, announce its associated stores and corresponding prices, and tap the latest hot trends in this industry.
 
Extended reading:Double 11 first-day pre-sale listThe first wave (10.24-31) pre-sale TOP10 list2022 Tmall 11.11 Final Report (10.24-11.11)Click on the blue text to read the previous inventory, or scan the QR code above to learn moreDouble 11 data service
The following are the followingTmall underwear/loungewear bras, pajamas/loungewear sets, underwearTop 10 list of popular models, Enjoy:

 

[Underwear/Loungewear-Bra Hit TOP List]Unscramble:

 

1. The sales index of underwear/loungewear-bra category is higher, of which the highest isThe bra gift box of the "official flagship store inside and outside" has a sales index of 9.3W, the sales index of the top 10 popular models on the list is above 2W.

 

2. "Banana Flagship Store" and "Ubras Underwear Flagship Store" each have 2 models on the list, it is worth noting thatThe sales index of the two products on the list of "ubras underwear flagship store" has exceeded 5W

 

3. Of the 10 bra products on the list, 50% of the Double 11 prices are between 100-200 yuan, and 30% are below 100 yuan and rank 7th, 8th and 10th.

 

 

[Underwear/Loungewear-Pajamas Loungewear Top List]Unscramble:

 

1. The sales index of the 10 products on the list is above 1W, of which the highest is 2W, which is the teddy bear rice grain velvet pajamas of the "Gukoo flagship store", which is priced at 136.1 yuan on Double 11.

 

2.50% of the products on the list are sold for less than 100 yuan on Double 11Another 30% are sold in the range of 200-400 yuan.

 

 

[Underwear/Loungewear-Panties Bra Hot Top List]Unscramble:

 

1.The underwear category is the category with the highest overall sales index in this inventory, The 10 products on the list are all above 4W, of which the highest is the men's boxer panties of the "Banana flagship store", reaching 9.1W, and the second place is also Bananai, which is women's underwear, with a sales index of 6.6W.

 

2. This timeThe 10 popular underwear models on the list were divided by 4 major brandsAmong them, 4 models of "Banana Flagship Store" are on the list, 3 models of "Youkeshu Flagship Store" are on the list, and 2 models of "Antarctic People" brand are on the list.

 

3. The 10 panties on the list are popular80% of the Double 11 prices are within 100 yuan, only 2 banana products are between 100-200 yuan.

That's it for this timeTop 10 Explosive Styles in Underwear/Home Clothing Category (Tmall)All of the contents, and anotherDouble 11 dark horse listand other blockbuster content, in advancePay attention to "Zhiyi Technology"WeChat public account, we will announce it later.
 
If you want to get moreDouble 11 data serviceto scan underneathQR codeAdd an operation expert for detailed consultation~~❀
 
👇🏻 Click on theRead the original article"You can also contact us~

 

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